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影響歷史的商業七巨頭

影響歷史的商業七巨頭
Product Code:
206252
Model:
9574555178
Product by:
匡邦文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
44 Points
RM 56.30
RM 44.48
21%

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Product Information

ISBN: 9574555178

出版日期: 2003-10-01

作者: 李察‧泰德羅/著

譯者: 楊琳,祈冰

裝訂: 平裝.單色印刷.480頁.

 

  本書以敏銳的觀察,刻畫美國商業史上的七位巨人:鋼鐵大王安得魯‧卡內基、大眾攝影之父喬治‧伊士曼、汽車大王亨利‧福特、IBM創辦人湯瑪斯‧華森、化妝品製造商露華濃創辦人查理斯‧瑞夫森、威名百貨創辦人山姆‧華頓,以及英特爾共同創辦人羅伯特‧諾宜斯,說明這些巨擘的特質都是可以被我們這些平凡人複製的。

  書中詳細分析了這些人的性格特點、家庭環境、成長經歷和歷史背景,描述這些巨人如何開展商業活動、影響他人命運、如何挑戰慣例及潮流,以創建新的商業哲學,從而反應十九世紀中期到二十世紀後半期美國成為經濟強國的歷史進程。

作者簡介

李察‧泰德羅

  1949年畢業於哈佛商學院。其後於母校任教二十多年,教授科目包括行銷及商業歷史,並曾擔任多家公司的顧問。

影響歷史的商業七巨頭
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 


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