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廣告22黃金法則

廣告22黃金法則
Product Code:
462474
Model:
9789861244075
Product by:
商周出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
44 Points
RM 56.30
RM 44.48
21%

Nofity me when ...
price drops.
Product Information

ISBN: 9789861244075

出版日期: 2005-05-30

作者: 麥可‧紐曼

裝訂: 0頁.

 

  廣告是很獨特的,是要致力於前所未有、聞所未聞、避開公式、摒棄規則的。怎麼可能會有法則可言呢?廣告公司創意部門這個神經兮兮的世界,定會對通則這麼綁手綁腳的概念怕得直發抖。然而,這二十二個法則並不是非遵守不可的自然界規律,而是極有用處的自然界力量,並非是會害死創意的棍子。

  廣告創意似乎是一種捉摸不定的力量,並不是存在於乾脆俐落、能夠辨識、能夠量化的流程中,而是存在於無法解釋的直覺、超邏輯(super-logic)、創意本能或是老天爺所賞賜的好運中。新型態的知識是從解決問題中得來的;最珍貴的知識稱為內隱知識(tacit knowledge)——之所以是內隱的是因為這種知識是經由經驗而被我們牢牢記住的;這種知識是得心領神會的,是沒辦法寫下來的。在這個知識經濟的時代裡,能夠獲取這種專業的內隱智慧是很難得的,也是極為殊勝的。

  當然,詮釋每一條法則的是提出該條法則的人,而且,毫無疑問地,並不是每一位參與的人都完全贊成本書所表達的全部看法。事實上,自相矛盾的態度和五花八門的風格正是本書非常生動活潑的原因之一。況且,檢視偉大廣告背後的基本原則才是本書的首要任務。
廣告22黃金法則
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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