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店長如何提升業績(增訂二版)

店長如何提升業績(增訂二版)
Product Code:
264466
Model:
9789866084096
Product by:
憲業
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
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Product Information

ISBN: 9789866084096

出版日期: 2011-06-28

作者: 李平貴、黃憲仁

裝訂: 平裝.單色印刷.334頁.

 

  社會的進步與發展,產品同質化日趨嚴重,完全依靠產品質量取勝的時代已日漸遠行,在競爭激烈的零售業依靠促銷來進一步強化競爭力,顯得尤為重要。

  商店採取「靜態經營」,「坐而等」客戶上門的經營方式,已經不適合現今的社會,商店必須「起而行」「促銷」才能成功;各種零售業研究專家都可證明,強有力的促銷活動,正成為零售業用以克敵制勝的法寶。可以說,做好商店的管理和促銷,就是21世紀的「零售大贏家」。

  商店經營的成功,店長的經營管理,實居於關鍵地位,店長不僅要懂得商店的管理,更要懂得商店的經營、促銷,本書就是專門介紹「店長應懂的各種促銷技巧」內容。

  本書上市後,獲得許多店長的好評反應,此次是2011年再版增修,增加更多成功案例,希望對經營者、店長閱讀後,對商店經營的促銷技巧,有所領悟,靈活運用,並在商場經營中獲得可觀的利益。

本書特色:

  各種零售業研究專家都可證明,強有力的促銷活動,正成為零售業用以克敵制勝的法寶。

  商店經營的成功,店長的經營管理,實居於關鍵地位,店長不僅要懂得商店的管理,更要懂得商店的經營、促銷,本書就是專門介紹「店長應懂的各種促銷技巧」內容。本書上市後,獲得許多店長的好評反應,此次是2011年再版增修,增加更多成功案例,希望對經營者、店長閱讀後,對商店經營的促銷技巧,有所領悟,靈活運用,並在商場經營中獲得可觀的利益。



作者簡介

李平貴、黃憲仁

  憲業企管公司經營顧問師、商店培訓講師

店長如何提升業績(增訂二版)
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
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East MalaysiaAbove 79.00FREE

 

 

 

 


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