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市場區隔戰法-活用區隔行銷的15個攻略典範

市場區隔戰法-活用區隔行銷的15個攻略典範
RM 35.04 RM 43.80 20%
Out of Stock
Product Code:
291185
Model:
9576672570
Brand:
商周出版
Status:
Out of Stock
Delivery Fee:
West Malaysia - RM 5.00
East Malaysia - RM 14.00
Singapore - RM 25.00
Brunei, Indonesia, Macau, Philipines, Taiwan, Thailand - RM 105.40
Bhutan, Cambodia, China, Maldives, Nepal, Sri Lank - RM 124.90
Please refer to the shipping policy
FREE shipping with a minimum purchase
East Malaysia - RM149.00
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Product Information

ISBN: 9576672570

出版日期: 1999-02-01

作者: 哈利‧韋伯

譯者: 張沛元

裝訂: 平裝.單色印刷.320頁.

 

  散盡千金打廣告的時代已經過去了!在特殊取向媒體蓬勃發展的今天,鎖定目標、放眼小眾的「區隔行銷」,不但成本低廉、獲利豐碩,還能贏得更多消費者的回應。

  本書作者韋伯曾經撰寫出無數令人難忘的廣告文案,透過這位美國廣告界奇才的生花妙筆,《區隔後征服》將告訴你如何自創成功的選擇性行銷策略;書中十五個寓教於樂的個案實例,則一一向你示範如何精確地辨認市場、了解市場的外在面相與內在精髓、向目標消費顧客傳達能引發共鳴的訊息,以及找尋傳達訊息的最佳媒體組合。

  無論你的客戶的企業是大是小,在《區隔後征服》一書中,你肯定能在鎖定消費顧客、接觸消費顧客,以及鞏固與消費顧客的利多長期關係上,學到至為寶貴的一課。

市場區隔戰法-活用區隔行銷的15個攻略典範
How To Buy
Shipping Information
ZoneOrder Total (RM)Delivery Fee (RM)
West MalaysiaFlat Rate5.00
East MalaysiaAbove 149.00FREE

ZoneItemsDelivery Fee (RM)
East MalaysiaFirst 1 Item14.00
Additional 1 Item5.00
SingaporeFirst 1 Item25.00
Additional 1 Item5.00
Brunei, Indonesia, Macau, Philipines, Taiwan, ThailandFirst 1 Item105.40
Additional 1 Item28.00
Bhutan, Cambodia, China, Maldives, Nepal, Sri LankFirst 1 Item124.90
Additional 1 Item32.00
Australia, Japan, Korea(KR), New ZealandFirst 1 Item132.80
Additional 1 Item36.00
Canada, Mexico, USAFirst 1 Item148.20
Additional 1 Item40.00
Austria, France, Finland, Germany, India, DenmarkFirst 1 Item162.80
Additional 1 Item44.00
Albania, Bosnia, Croatia, Estonia, Georgia, GreeceFirst 1 Item192.50
Additional 1 Item48.00
Libya, MoroccoFirst 1 Item251.70
Additional 1 Item52.00

 

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