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客戶關係管理

客戶關係管理
RM 37.05 RM 46.90 21%
Out of Stock
Product Code:
69496
Model:
9576674654
Brand:
商周出版
Status:
Out of Stock
Delivery Fee:
West Malaysia - RM 5.00
East Malaysia - RM 12.00
Singapore - RM 25.00
Brunei, Indonesia, Macau, Philipines, Taiwan, Thailand - RM 105.40
Bhutan, Cambodia, China, Maldives, Nepal, Sri Lank - RM 124.90
Please refer to the shipping policy
FREE shipping with a minimum purchase
West Malaysia - RM79.00
East Malaysia - RM119.00
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Product Information

ISBN: 9576674654

出版日期: 1900-01-01

作者: 瓦廉,科爾

裝訂: 平裝.單色印刷.0頁.0.

 

  網際網路已經改變通路、供應鏈,以及與客戶的關係。一九六○年到八○年是製造導向,八○年到九五年是配銷導向,九五年以後變成網際網路導向。三個時期的利潤基礎也由資訊演化為知識,再演化為洞察。

  過去的核心競爭力在企業內部,中期則加入供應商與夥伴,但新的價值網路中應該再納入「客戶」。因此,價值不是只支配價值鏈的一部分,而是要了解整個價值網路並進而從中創造、獲取價值。本書試圖在「直觀的顧客導向」與「股東或利潤導向」之間建立一座溝通的橋樑——「需求面策略」(demand-side strategies),企業藉此可以把客戶關係視為一項資產,從中衍生出策略性架構,明確地聯結所有為客戶與股東創造價值所採取的行動。

客戶關係管理
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Shipping Information
ZoneOrder Total (RM)Delivery Fee (RM)
West MalaysiaAbove 79.00FREE
East MalaysiaAbove 119.00FREE

ZoneItemsDelivery Fee (RM)
West MalaysiaFirst 2 Item5.00
Additional 1 Item2.00
East MalaysiaFirst 1 Item12.00
Additional 1 Item12.00
SingaporeFirst 1 Item25.00
Additional 1 Item5.00
Brunei, Indonesia, Macau, Philipines, Taiwan, ThailandFirst 1 Item105.40
Additional 1 Item28.00
Bhutan, Cambodia, China, Maldives, Nepal, Sri LankFirst 1 Item124.90
Additional 1 Item32.00
Australia, Japan, Korea(KR), New ZealandFirst 1 Item132.80
Additional 1 Item36.00
Canada, Mexico, USAFirst 1 Item148.20
Additional 1 Item40.00
Austria, France, Finland, Germany, India, DenmarkFirst 1 Item162.80
Additional 1 Item44.00
Albania, Bosnia, Croatia, Estonia, Georgia, GreeceFirst 1 Item192.50
Additional 1 Item48.00
Libya, MoroccoFirst 1 Item251.70
Additional 1 Item52.00

 

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