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客戶才是你的創新總監(2版)

客戶才是你的創新總監(2版)
Product Code:
263919
Model:
9789866098192
Product by:
博雅書屋
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
39 Points
RM 50.00
RM 39.50
21%

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Product Information

ISBN: 9789866098192

出版日期: 2011-07-22

作者: 埃里克.馮.希普爾

譯者: 柳卸林、陳道斌等

裝訂: 平裝.單色印刷.304頁.

 

  

這是挑戰傳統思維的一部力作。

  傳統認為,技術創新主要由製造商完成。製造商察覺到市場對新產品的需求,然後進行產品研發,並將產品推向市場。本書對這一傳統觀念發起挑戰,認為技術創新在不同的產業有著不同的主體,在許多產業,用戶和供應商是技術創新者!

  這是管理界的一次思想革命!全書的思想是具突破性的。在國外,如何發揮用戶在創新中的作用已經成為許多大公司高創新效率的重要戰略,包括美國3M在內的一些大公司,近幾年應用本書的思想,著力從用戶身上挖掘創新思維,使得公司的創新能力得到了大幅度提升。 本書特色

  ▋創新並非設計者的專利!真正創意始終來自於“民意”!

  ▋挑戰傳統思考脈絡,管理界的思想革命正式展開!企業所生產的許多創新性產品其實並非他們的創意,他們只是替用戶和消費者的創新結合提供了一項製造服務而已。

  ▋創新領域名家,麻省理工學院斯隆管理學院教授希普爾經典名作!

作者簡介

埃里克.馮.希普爾(Eric von Hippel)

  現職:麻省理工學院斯隆管理學院教授,多年來一直從事創新管理方面的研究 校訂者簡介 楊秀麗

  學歷:台灣大學經濟系畢業

譯者簡介

柳卸林

  現職:

  中國科技促進發展研究中心研究員

  中科院研究生院科技創新管理研究中心副主任

  學歷:清華大學管理學博士,主攻技術創新管理、科技政策、產業政策

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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