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商戰奇謀36計:現代企業生存寶典Ⅱ 【攻戰篇.混戰篇】

商戰奇謀36計:現代企業生存寶典Ⅱ 【攻戰篇.混戰篇】
RM 22.20 RM 28.10 21%
Out of Stock
Product Code:
232085
Model:
986765160X
Brand:
大都會文化事業有限公司
Status:
Out of Stock
Delivery Fee:
West Malaysia - RM 5.00
East Malaysia - RM 14.00
Singapore - RM 25.00
Brunei, Indonesia, Macau, Philipines, Taiwan, Thailand - RM 105.40
Bhutan, Cambodia, China, Maldives, Nepal, Sri Lank - RM 124.90
Please refer to the shipping policy
FREE shipping with a minimum purchase
West Malaysia - RM79.00
East Malaysia - RM149.00
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Product Information

ISBN: 986765160X

出版日期: 2006-05-01

作者: 李志明、霞廷滿

裝訂: 平裝.單色印刷.320頁.21.

 

200多個經典智謀勝例 800多個企業案例佐證
全球500大集團奉為圭臬的戰術盡出其中
1本不容您錯過的商戰智典!

  您可知道:世界船王包玉剛如何採用「打草驚蛇」計,穩坐世界十大船王的頭把交椅?經營之神松下幸之助如何引用「借屍還魂」計,獨霸日本彩電市場?頂新集團如何使用「調虎離山」計,令統一集團到中國大陸苦苦追趕?日本七星如何利用「欲擒故縱」計,成為世界知名的香菸品牌廠商?愛迪達如何施用「拋磚引玉」計,使「愛迪達」品牌名震世界?克萊斯勒汽車如何應用「擒賊擒王」計,從瀕臨倒閉終至反敗為勝?

  您可知道:石油大亨洛克斐勒如何善用「釜底抽薪」計,逼得對手紛紛棄械投降?日本精工如何活用「混水摸魚」計,讓對手大張旗鼓的努力付之東流?耐吉如何妙用「金蟬脫殼」計,成功轉型為全方位體育用品經營者?世界首富比爾?蓋茲如何巧用「關門捉賊」計,獨霸全球軟體市場?雀巢如何大用「遠交近攻」計,絕地逢生,重新確立強者地位?日本豐田汽車如何運用「假途伐虢」計,贏得銷售大王的稱號?

  商場如戰場!本書針對企業競爭不可避免的攻戰及混戰,以36計裡的打草驚蛇、借屍還魂、調虎離山、欲擒故縱、拋磚引玉、擒賊擒王、釜底抽薪、混水摸魚、金蟬脫殼、關門捉賊、遠交近攻及假途伐虢等12計,為您分析破解世界級的大企業是如何掌握機先?克敵制勝,化解危機?反敗為勝!

商戰奇謀36計:現代企業生存寶典Ⅱ 【攻戰篇.混戰篇】
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Shipping Information
ZoneOrder Total (RM)Delivery Fee (RM)
West MalaysiaAbove 79.00FREE
East MalaysiaAbove 149.00FREE

ZoneItemsDelivery Fee (RM)
West MalaysiaFirst 2 Item5.00
Additional 1 Item2.00
East MalaysiaFirst 1 Item14.00
Additional 1 Item5.00
SingaporeFirst 1 Item25.00
Additional 1 Item5.00
Brunei, Indonesia, Macau, Philipines, Taiwan, ThailandFirst 1 Item105.40
Additional 1 Item28.00
Bhutan, Cambodia, China, Maldives, Nepal, Sri LankFirst 1 Item124.90
Additional 1 Item32.00
Australia, Japan, Korea(KR), New ZealandFirst 1 Item132.80
Additional 1 Item36.00
Canada, Mexico, USAFirst 1 Item148.20
Additional 1 Item40.00
Austria, France, Finland, Germany, India, DenmarkFirst 1 Item162.80
Additional 1 Item44.00
Albania, Bosnia, Croatia, Estonia, Georgia, GreeceFirst 1 Item192.50
Additional 1 Item48.00
Libya, MoroccoFirst 1 Item251.70
Additional 1 Item52.00

 

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