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商戰奇謀36計:現代企業生存寶典Ⅲ 【併戰篇.敗戰篇】

商戰奇謀36計:現代企業生存寶典Ⅲ 【併戰篇.敗戰篇】
Product Code:
102198
Model:
9867651618
Product by:
大都會文化事業有限公司
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.00
EM - RM 12.00
Singapore - RM 20.00
Brunei, Indonesia, Macau, Philipines, Taiwan, Thai - RM 105.40
Bhutan, Cambodia, China, Maldives, Nepal, Sri Lank - RM 124.90
Please refer to the shipping policy
FREE shipping with a minimum purchase
WM - RM79.00
EM - RM119.00
Rewards:
22 Points
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Product Information

ISBN: 9867651618

出版日期: 2006-04-01

作者: 李志明、霞廷滿

裝訂: 平裝.單色印刷.304頁.26.

 

200多個經典智謀勝例 800多個企業案例佐證
全球500大集團奉為圭臬的戰術盡出其中
1本不容您錯過的商戰智典!

  您可知道:寶僑如何使用「偷樑換柱」計,把象牙肥皂變成消費者心中的洗滌大王?百事可樂如何利用「指桑罵槐」計,成功拉抬銷量?商業鉅子默維希如何施用「假痴不癲」計,使埃德商店馳名世界?美國IBM如何引用「上屋抽梯」計,奠定世界最大電腦廠商之地位?法國白蘭地如何妙用「樹上開花」計,成功打進美國市場?可口可樂如何運用「反客為主」計,渡過公司史上最嚴重的一次信任危機?

  您可知道:時裝界巨擘皮爾.卡登如何善用「美人計」,建立了卡登帝國?經營之神松下幸之助如何採用「空城計」,帶領公司走出困境?韓國現代集團如何活用「反間計」,坐上韓國建築業的頭把交椅?汽車巨人艾科卡如何應用「苦肉計」,帶領公司渡過虧損危機?七喜如何巧用「連環計」,在調整定位之際,從飲料大戰中勝出?美國通用汽車如何大用「走為上」計,以價廉物美優勢,把對手遠遠拋在腦後?

  商場如戰場!本書針對企業競爭不可避免的併戰及敗戰,以36計裡的偷樑換柱、指桑罵槐、假痴不癲、上屋抽梯、樹上開花、反客為主、美人計、空城計、反間計、苦肉計、連環計及走為上等12計,為您分析破解世界級的大企業是如何掌握機先?克敵制勝,化解危機?反敗為勝!

商戰奇謀36計:現代企業生存寶典Ⅲ 【併戰篇.敗戰篇】
How To Buy

Shipping Information
ZoneCountDelivery Fee (RM)
WMFirst 2 Item(s)5.00
WMAdditional 1 Item(s)2.00
EMFirst 1 Item(s)12.00
EMAdditional 1 Item(s)12.00
SingaporeFirst 1 Item(s)20.00
SingaporeAdditional 1 Item(s)5.00
Brunei, Indonesia, Macau, Philipines, Taiwan, ThaiFirst 1 Item(s)105.40
Brunei, Indonesia, Macau, Philipines, Taiwan, ThaiAdditional 1 Item(s)28.00
Bhutan, Cambodia, China, Maldives, Nepal, Sri LankFirst 1 Item(s)124.90
Bhutan, Cambodia, China, Maldives, Nepal, Sri LankAdditional 1 Item(s)32.00
Australia, Japan, Korea(KR), New Zealand,First 1 Item(s)132.80
Australia, Japan, Korea(KR), New Zealand,Additional 1 Item(s)36.00
Canada, Mexico, USAFirst 1 Item(s)148.20
Canada, Mexico, USAAdditional 1 Item(s)40.00
Austria, France, Finland, Germany, India, Denmark,First 1 Item(s)162.80
Austria, France, Finland, Germany, India, Denmark,Additional 1 Item(s)44.00
Albania, Bosnia, Croatia, Estonia, Georgia, GreeceFirst 1 Item(s)192.50
Albania, Bosnia, Croatia, Estonia, Georgia, GreeceAdditional 1 Item(s)48.00
Libya, MoroccoFirst 1 Item(s)251.70
Libya, MoroccoAdditional 1 Item(s)52.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 79.00FREE
East MalaysiaAbove 119.00FREE

 

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