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哈佛教你行銷策略

哈佛教你行銷策略
Product Code:
411158
Model:
9789868927742
Product by:
哈佛商業評論全球繁體中文版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
55 Points
RM 70.30
RM 55.54
21%

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Product Information

ISBN: 9789868927742

出版日期: 2015-02-02

作者: 菲利普.科特勒,希奧多.李維特,克雷頓.克里斯汀生等

譯者: 吳佩玲,李明,侯秀琴,柯安琪,洪慧芳,劉純佑,羅耀宗,蘇偉信

裝訂: 軟精裝.單色印刷.360頁.

 

打造最佳競爭力
策略大師教你最新的商業行銷視野

  面對新舊交替的世代,行銷的概念和工具起了極大的變化。哪些行銷的基本精神仍須掌握?哪些新的行銷工具必須配備?如何評估行銷的成效?哪些新的消費族群正在興起?

  本書集結全球頂尖管理雜誌《哈佛商業評論》中行銷大師的文章,包括著名的哈佛商學院行銷學教授希奧多.李維特(Theodore Levitt,1925~2006)、西北大學凱洛管理學院特聘講座教授菲利普.科特勒(Philip Kotler)、創新管理大師克雷頓.克里斯汀生( Clayton M. Christensen)等的文章,提供一張思考行銷新未來的清單:

  ■如何透過社群媒體,和消費者互動,建立品牌?
  ■是否對本身業務,採取較寬廣的定義,使得企業成長不受限?
  ■是否了解全球女性市場崛起,規模超過中國和印度的加總?
  ■如何用有系統的方法,讓顧客了解你的商品極具價值?
  ■如何化解公司行銷人員和業務人員對立的關係,以獲致最大的業績?
  ■是否掌握了業務成長的關鍵數字──顧客推薦你公司產品給親朋好友的機率有多高?
  ■如何用品牌評分卡,確認必須採取哪些行銷行動,讓品牌資產擴增到最大。

本書重點

  《哈佛商業評論》的文章值得讀者一讀再讀,隨著經歷不同,可從文章中獲得不同見解。

  本系列按主題選出本雜誌最受歡迎的十篇文章,讓讀者細細讀,扎實地學習。這本《哈佛教你行銷策略》便集結了《哈佛商業評論》在行銷策略方面的十篇文章,讓讀者在讀完後,面對行銷的未來的大變局。

哈佛教你行銷策略
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 


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