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品牌設計之美:協調色的色彩詮釋

品牌設計之美:協調色的色彩詮釋
Product Code:
379320
Model:
9789869076913
Product by:
博悅文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
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Product Information

ISBN: 9789869076913

出版日期: 2014-06-27

作者: 善本圖書

裝訂: 平裝.全彩印刷.208頁.

 

專為品牌色彩打造的設計專書
50組協調色系的品牌設計案例,看看全球設計師的激盪創意

  人們在創立品牌時都在尋找一種色彩作為在消費者視覺中的映射。當宣傳品牌獨特內涵文化時,就會以該色彩為主要表現元素。可以說,色彩是品牌最直接的代言人,即便人們想不起該品牌的品牌特徵或者行業特點,但只要色彩,人們也可以大概對該品牌的定位和特點有一個印象。色彩對於品牌而言就是一種語言,但品牌的一切設計和裝飾,都要以品牌特點為基礎。

  有時單憑冷色或者暖色的應用,無法滿足設計產品的表現。於是,協調色應運而生。協調色具有色彩審美的多面性。與單色設計中的冷色、暖色分明的色彩意義相比,協調色具有調和感、色彩感知的連續性等特點。因此協調色在科技類、通信類、IT 類、日用品、餐飲等行業常被應用。合理運用協調色,可以充分體現出品牌理念、定位和特性。

  本書的內容包括:介紹不同的色彩給人的心理感受及其他特性、分析協調色在品牌設計中的運用方法。本書中的作品用色大膽、特徵鮮明,展現了協調色在品牌設計中的積極作用,引領了色彩在品牌設計中的應用趨勢。    

 

作者簡介
善本圖書



作者簡介



善本圖書


  善本出版公司成立於2006年,作為設計文化的推動者,向全球設計師傳播最新的創意靈感,專注於設計類圖書和雜誌的出版。內容包括平面、室內、建築、景觀、廣告、地產、產品、服裝、設計文化、藝術等領域。目前已經出版圖書七十多種以及BranD雜誌十多期。

  善本出版公司在北京和上海設立有分公司,銷售網絡遍及中國五十多個大中城市,更在亞洲和歐美擁有全球的合作夥伴,例如台灣Eslite誠品書店、新加坡PAGEONE公司、日本PIE出版社、德國TASCHEN出版社、英國Thames & Hudson出版公司、英國Phaidon出版社等等。

品牌設計之美:協調色的色彩詮釋
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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