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品牌思考很簡單——只要跟15個哲學大師借腦

品牌思考很簡單——只要跟15個哲學大師借腦
Product Code:
247779
Model:
9861370447
Product by:
究竟
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
29 Points
RM 37.50
RM 29.63
21%

Nofity me when ...
price drops.
Product Information

ISBN: 9861370447

出版日期: 2005-11-25

作者: Thom Braun

譯者: 陳信宏

裝訂: 平裝.單色印刷.232頁.

 

行銷創意遇到瓶頸怎麼辦?品牌思考遇到障礙如何因應?
當你已無法從一堆大同小異、眼花撩亂的企管書中獲得解答,
還有一線的希望:找到一本真正具原創性與想像力的品牌管理書。

品牌思考的第一本書

●跟蘇格拉底借腦
→定義品牌價值觀與品牌策略,不可忽略慎密嚴謹的重要性。

●跟柏拉圖借腦
→你的品牌必須要有的兩種本質。

●亞里斯多德借腦
→絕對要問品牌的目的是什麼,才能勝過其他品牌。

●笛卡兒借腦
→找出維繫品牌與消費者之間關係的原因,你必須深入消費者的腦子。

●盧梭借腦
→品牌關乎感受與情感,品牌的力量來自於能夠遠離理性。

●康德借腦
→在品牌行銷當中,只要改變思考方式,就能夠改變消費者及市場。



作者簡介

湯姆.布勞恩(Thom Braun)
  聯合利華公司(Unilever)的全球行銷學院總裁,也是受到英國國教授職的牧師,並且還是成功的作家。二十五年來,他把自己身兼品牌專家、學者、作家、以及神職人員等各種「職業」的經歷,融合成獨特的技巧與經驗。他在行銷與品牌方面的資歷,來自於擔任顧問以及在聯合利華公司長達二十一年的工作,在該公司的全球行銷計畫當中扮演關鍵角色。
  布勞恩的其他著作還包括在他二十七歲出版的《小說家狄斯雷利》(Disraeli the Novelist)及《聖諭和自由精神》(Holy Orders and Free Spirits)。最近的著作是一部有關英國國教商業化的諷刺小說《王國.com》(kingdom.com)。



譯者簡介

陳信宏
  台灣大學外國語文學系畢業。曾獲全國大專翻譯比賽文史組首獎、梁實秋文學獎之翻譯獎項。譯有《顯微鏡下的科學革命》、《愛在大腦深處》、《非暴力抗爭》、《101個兩難的哲學問題》、《100個創造歷史的故事》(皆由究竟出版)等書。

品牌思考很簡單——只要跟15個哲學大師借腦
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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