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台日商大陸投資策略聯盟:理論、實務與案例

台日商大陸投資策略聯盟:理論、實務與案例
Product Code:
36717
Model:
9789866377976
Product by:
印刻
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
29 Points
RM 37.50
RM 29.63
21%

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price drops.
Product Information

ISBN: 9789866377976

出版日期: 2010-10-05

作者: 伊藤信悟等/著,徐斯勤、陳德昇/主編

裝訂: 平裝.單色印刷.240頁.

 

  台日商企業策略聯盟,既有其歷史與文化的淵源,亦是企業競合現實的需要。台日商若能相互整合優勢,並結合企業文化與信任關係,將有助於策略聯盟的有效運作與新興市場之開拓。

  中國大陸於2010年已超越日本,成為世界第二大經濟體。台日商合作無論是具備區位、文化與語言優勢,或是市場競爭條件,皆在深耕大陸市場有其不可替代性。尤其是海峽兩岸近期簽署「經濟合作架構協議」(ECFA),台灣作為跨國企業進軍大陸市場的新平台,將扮演更積極、務實與前瞻之角色。

  如何從台日商的「雙贏」策略,建構台日陸商「三贏」格局,亦是大陸市場開拓與永續經營必要的思考。 編者簡介 徐斯勤

  美國丹佛大學國際研究學院博士,現任國立臺灣大學社會科學院中國大陸研究中心執行長,政治學系副教授。研究與教學領域包括國際關係、比較政治、中國大陸研究。學術論文出版於The Pacific Review, Journal of Contemporary China, Australian Journal of Public Administration, Cambridge Review of International Affairs, Issues & Studies 等刊物。 陳德昇

  政治大學東亞研究所博士,現任政治大學國際關係研究中心研究員。研究領域包括:中國政治發展、地方治理、台商研究。學術論文出版於政治學報、中國大陸研究、遠景基金會季刊(TSSCI)等刊物。

台日商大陸投資策略聯盟:理論、實務與案例
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 


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