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危機行銷

危機行銷
RM 34.60 RM 43.80 21%
Out of Stock
Product Code:
245041
Model:
9576673844
Brand:
商周出版
Status:
Out of Stock
Delivery Fee:
West Malaysia - RM 5.00
East Malaysia - RM 14.00
Singapore - RM 25.00
Brunei, Indonesia, Macau, Philipines, Taiwan, Thailand - RM 105.40
Bhutan, Cambodia, China, Maldives, Nepal, Sri Lank - RM 124.90
Please refer to the shipping policy
FREE shipping with a minimum purchase
West Malaysia - RM79.00
East Malaysia - RM149.00
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Product Information

ISBN: 9576673844

出版日期: 1999-07-01

作者: 喬.馬可尼

譯者: 張淑如

裝訂: 平裝.單色印刷.300頁.

 

  即使是最好的公司都深知一個慘痛、昂貴的教訓,即「壞消息就是最重要的消息」,因為它可能讓我們失去經營多年的成功品牌及良好的公司形象。不管是華爾街或是任何地方的大企業、小公司都比以前更脆弱:一個簡單的謠言或是媒體的負面引述─無論真實與否─都可能將多年的信譽毀於一旦。
《危機行銷》提供一個基本的行動計劃來處理各項危機,本書作者憑著豐富的行銷及管理經驗,告訴你:

  • 找出可能發生問題的地方
  • 如何在危機發生前為公司或企業找到適當的定位
  • 說明為何要隨時預期並且準備迎接最壞的狀況
  • 當危機發生時,應該採取的步驟及措施

危機行銷
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Shipping Information
ZoneOrder Total (RM)Delivery Fee (RM)
West MalaysiaAbove 79.00FREE
East MalaysiaAbove 149.00FREE

ZoneItemsDelivery Fee (RM)
West MalaysiaFirst 2 Item5.00
Additional 1 Item2.00
East MalaysiaFirst 1 Item14.00
Additional 1 Item5.00
SingaporeFirst 1 Item25.00
Additional 1 Item5.00
Brunei, Indonesia, Macau, Philipines, Taiwan, ThailandFirst 1 Item105.40
Additional 1 Item28.00
Bhutan, Cambodia, China, Maldives, Nepal, Sri LankFirst 1 Item124.90
Additional 1 Item32.00
Australia, Japan, Korea(KR), New ZealandFirst 1 Item132.80
Additional 1 Item36.00
Canada, Mexico, USAFirst 1 Item148.20
Additional 1 Item40.00
Austria, France, Finland, Germany, India, DenmarkFirst 1 Item162.80
Additional 1 Item44.00
Albania, Bosnia, Croatia, Estonia, Georgia, GreeceFirst 1 Item192.50
Additional 1 Item48.00
Libya, MoroccoFirst 1 Item251.70
Additional 1 Item52.00

 

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