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創河:美學與創新的交匯

創河:美學與創新的交匯
Product Code:
437288
Model:
9789573276562
Product by:
遠流
Status:
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Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
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Product Information

ISBN: 9789573276562

出版日期: 2015-07-29

作者: 溫肇東,蔡淑梨

裝訂: 平裝.單色印刷.272頁.

 

  創意需要開放、實驗的精神,文化需要積累並且與時俱進。本書作者長期觀察美學與創新相關領域的發展與趨勢,從文創產業的推動機制、美食、文化、設計、美學與時尚、未來及人才等主題切入,探討文創產業的內涵與價值,對於創新創業、創意生態、跨界媒合、生活價值、美感體驗、品牌經營、人才培育等文創核心議題,提出了專業且令人深思的看法,其文章脈絡更見證了台灣欲從傳統製造的經濟,轉向提升到以「文化和創意」為價值取向的過程,視野豐富寬廣,觀點多元獨特,兼具實務與理論,值得各界參考與實踐。期盼涓滴創意匯聚成文化長河,創造出更多更廣的可能性。

 

作者簡介
溫肇東,蔡淑梨



作者簡介



溫肇東


  美國羅徹斯特大學企管碩士,美國壬色列理工學院都市與環境管理博士。

  曾任南聯國際貿易公司行銷企劃副理、喜客來skylark(芳鄰餐廳)總經理、英國牛津大學零售管理學院訪問研究員、國立政治大學EMBA執行長、科技管理所所長、創新與創造力中心主任,2008年獲頒中華民國科技管理學會院士,曾指導多屆研華TIC100及台灣工銀We Win優勝團隊。現為國立政治大學科技管理與智慧財產研究所教授。

  編有《百年企業.產業百年》、《家族企業還重要嗎?》(巨流)、《新創事業在台灣》(遠流);著有《企業的環境管理》(遠流)、《栽一顆創業種籽》(商智文化)、《左派商學院》(天下文化)、《創新的機緣與流變》(遠流);經常在《工商時報》、《經濟日報》、《數位時代》及《經理人月刊》等專欄發表創新見解。

  部落格:jtwen0106.pixnet.net/blog
  FB粉絲專頁:www.facebook.com/ChaoTung.Wen

蔡淑梨

  從小決心要效法史懷哲懸壺濟世,每次看居禮夫人傳被感動到痛哭流涕,立志要像弘一大師般的澈悟與瀟灑。一個感性多於理性,一生被恩寵的蔡淑梨,美國壬色列理工學院企業管理與科技管理碩士暨博士,現任輔仁大學織品服裝學系教授,專注策略與行銷領域。轉入學界前在貿易、製造業及航運業服務;曾任輔大國際教育處國際長、輔大歐盟中心主任、亞太大學交流會國際秘書處及國家秘書處副秘書長、輔大織品服裝學系系主任及所長等職務。不過這些都只是上天給予的工具及恩賜,來提升生命的廣度、厚度及靈魂的層次,以為奉獻在更多生命的開啟!

創河:美學與創新的交匯
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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