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創新商業模式:前進中國獲利的新戰略思維

創新商業模式:前進中國獲利的新戰略思維
Product Code:
370476
Model:
9789862018941
Product by:
博碩
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
43 Points
RM 54.70
RM 43.21
21%

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Product Information

ISBN: 9789862018941

出版日期: 2014-03-27

作者: 鄭翔洲,葉浩

裝訂: 平裝.單色印刷.268頁.

 

  成功的商人祕訣是什麼?

  最成功的商人往往不是最聰明的,也不是最勤奮的,而是最懂得運用商業模式的。
  傳統商業戰略有什麼缺點?
  傳統戰略就是發現消費者的需求,然後提供比競爭對手更優質的產品、更便宜的服務來滿足消費者。
  他們沒有把目標放在成為第一或創造一個類別成為第一,這就是他們落伍的原因。

  「現代管理學之父」彼得.德魯克說:「未來企業的競爭是商業模式的競爭。」
  凸顯出企業的很多問題靠經營模式根本就無法解決,而必須要靠商業模式。

  新商業模式能帶來什麼益處?
  一個好的商業模式為企業帶來高利潤、高工資、高水準人才,企業的競爭力才能維持提升。問題的關鍵就在於如何逆向思考。本書以眾多知名企業的精彩案例一一列舉剖析論證,實戰性強、手法別具一格。

  要打得出好廣告,就是要參考別人的好廣告;要創新好的商業模式,就要去看別人好的商業模式!
  歷史不會重覆, 但往往重覆規律。企業應該秉行好規律,摒棄壞規律, 以史為鑒, 面對未來。
  新商業模式的核心總結就是總結規律、創新思維!

  寄信與作者交流就免費贈送「新商業模式贏天下」6小時影片講座!(詳見內頁說明)

 

作者簡介
鄭翔洲,葉浩



作者簡介



鄭翔洲


  商業模式設計專家,財富中國金融控股公司執行合夥人,原金蝶(國際)戰略諮詢、培訓總監。中國國際品牌發展戰略聯合會名譽副會長,國家發改委-中國人力資源開發研究會特聘青年專家,清華大學MBA總裁班特聘授課專家,上海交通大學股權私募班特聘授課專家,前沿講座、時代光華特邀專家 。

葉浩

  商業模式設計專家,重慶著名鋼琴教育家,中國城信企業家,重慶市天子之歌鋼琴有限公司董事長,重慶電視台tico天之歌藝術學校董事長,北京大學MPA碩士,菲律賓德拉薩大學管理哲學博士。

創新商業模式:前進中國獲利的新戰略思維
創新商業模式:前進中國獲利的新戰略思維
創新商業模式:前進中國獲利的新戰略思維
創新商業模式:前進中國獲利的新戰略思維
創新商業模式:前進中國獲利的新戰略思維
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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