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兵學三國

兵學三國
RM 34.60 RM 43.80 21%
Out of Stock
Product Code:
88605
Model:
9573247496
Brand:
遠流
Status:
Out of Stock
Delivery Fee:
West Malaysia - RM 5.00
East Malaysia - RM 14.00
Singapore - RM 25.00
Brunei, Indonesia, Macau, Philipines, Taiwan, Thailand - RM 105.40
Bhutan, Cambodia, China, Maldives, Nepal, Sri Lank - RM 124.90
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FREE shipping with a minimum purchase
West Malaysia - RM79.00
East Malaysia - RM149.00
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Product Information

ISBN: 9573247496

出版日期: 2002-10-01

作者: 戴宗立

裝訂: 平裝.單色印刷.368頁.21.

 

《孫子兵法》把戰爭分為五個基本條件:道、天、地、將、法。如果以行銷5P的觀念來看,道是產品(Product),天是價格(Price),地是通路(Place),將是公共關係(Public Relation-PR),法是行銷(Promotion)。

而《三國演義》一書不僅是一部人才學,更是一本可供企業活用的兵學。

企業就像是一個國家的縮影,商場競爭更是一場鬥智鬥力的戰鬥,沒有血淋淋的殺戮場面,卻一樣成敗一線、興亡立見;而歷史的迷人之處,在於同樣的事情,用不同的角度去看,會得出不同的結果,人類不斷從歷史中尋求創造與突破。

本書將以兵學為主軸,歷史為範例,輔以現代企業經營理念,編寫了道、天、地、將、法五卷共六十六篇,給創業、守成、興盛及變革中的企業提供一些不同角度的思考。歷史,沒有一定的對錯,因為就像剛剛所說的:「不同的角度,會有不同的結果。」

殷鑑不出其右者,可為典範。

兵學三國
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Shipping Information
ZoneOrder Total (RM)Delivery Fee (RM)
West MalaysiaAbove 79.00FREE
East MalaysiaAbove 149.00FREE

ZoneItemsDelivery Fee (RM)
West MalaysiaFirst 2 Item5.00
Additional 1 Item2.00
East MalaysiaFirst 1 Item14.00
Additional 1 Item5.00
SingaporeFirst 1 Item25.00
Additional 1 Item5.00
Brunei, Indonesia, Macau, Philipines, Taiwan, ThailandFirst 1 Item105.40
Additional 1 Item28.00
Bhutan, Cambodia, China, Maldives, Nepal, Sri LankFirst 1 Item124.90
Additional 1 Item32.00
Australia, Japan, Korea(KR), New ZealandFirst 1 Item132.80
Additional 1 Item36.00
Canada, Mexico, USAFirst 1 Item148.20
Additional 1 Item40.00
Austria, France, Finland, Germany, India, DenmarkFirst 1 Item162.80
Additional 1 Item44.00
Albania, Bosnia, Croatia, Estonia, Georgia, GreeceFirst 1 Item192.50
Additional 1 Item48.00
Libya, MoroccoFirst 1 Item251.70
Additional 1 Item52.00

 

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