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公關的實戰技巧

公關的實戰技巧
Product Code:
411953
Model:
9789888310654
Product by:
非凡出版社
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
49 Points
RM 62.50
RM 49.38
21%

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Product Information

ISBN: 9789888310654

出版日期: 2015-02-06

作者: 鄧峻浩

裝訂: 平裝.單色印刷.256頁.

 

  公關人員、企業高層乃至政府官員等,常要面對媒體,公開發言;稍一不慎,即會惹來洶湧情。如何讓演說或聲明更加專業、更有力道、更見方略?

  本書引用大量中外重要場合中,當事人對公眾的表態實例,並通過對這些實例的分析,幫助讀者領略公開發言和危機管理的智慧,例如︰道歉如何到位、失言如何善後、面對質疑如何發言、通過聲明如何傳遞力量……等,化被動為主動,讓受眾更易理解和接受。

  .喬布斯在斯坦福大學畢業典禮上的演講,為何經典?
  .蘋果董事會就喬布斯英年辭世的對外聲明,如何做到簡約而情真意切?
  .「911」當天,喬治.布殊通過兩次電視講話,如何彰顯政府立場,穩定民心?
  .鐵道部發言人在新聞發佈會的「金句」如何嚇人?
  .陳冠希、老虎活士、阿諾舒華辛力加……等名人犯錯後的道歉聲明,如何平息風波?

 

作者簡介
鄧峻浩



作者簡介



鄧峻浩


  美國加州州立大學聖荷塞分校(SanJoseStateUniversity)經濟學碩士,擁有在中美主流中文媒體、國際公關公司以及知名外資企業長期從事傳播相關工作的豐富經驗。多年來擔任外資企業的中國及亞太區高級企業傳播經理、中國區企業事務總監,涉及領域包括企業傳播、品牌公關、政府關係、消費者關係以及專業法規事務等,有着豐富的企業發言、公關傳播、品牌塑造及危機管理等方面的實戰經驗。

公關的實戰技巧
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 


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