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優勢行銷

優勢行銷
RM 31.28 RM 39.10 20%
Out of Stock
Product Code:
244282
Model:
957621212X
Brand:
天下文化
Status:
Out of Stock
Delivery Fee:
West Malaysia - RM 5.00
East Malaysia - RM 14.00
Singapore - RM 25.00
Brunei, Indonesia, Macau, Philipines, Taiwan, Thailand - RM 105.40
Bhutan, Cambodia, China, Maldives, Nepal, Sri Lank - RM 124.90
Please refer to the shipping policy
FREE shipping with a minimum purchase
East Malaysia - RM149.00
Rewards:
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Product Information

ISBN: 957621212X

出版日期: 1994-03-30

作者: 拉瑟等

譯者: 周旭華

裝訂: 平裝.單色印刷.289頁.21.

 

在通往優勢行銷的路上,必須有清晰的未來指標,導引方向。本書集結美國行銷協會的專案研究精華,以實務為經、學術專業為緯,擘畫未來的市場發展及行銷趨勢藍圖。讀者可從書中培養優秀行銷者所必備的敏銳直覺及長程策略的規劃能力。誠如通用汽車公司常務董事巴勒巴所言:「對於喜歡追求挑戰,且隨時準備迎接重大挑戰的人來說,閱讀本書將令你充滿喜悅。」

優勢行銷
How To Buy
Shipping Information
ZoneOrder Total (RM)Delivery Fee (RM)
West MalaysiaFlat Rate5.00
East MalaysiaAbove 149.00FREE

ZoneItemsDelivery Fee (RM)
East MalaysiaFirst 1 Item14.00
Additional 1 Item5.00
SingaporeFirst 1 Item25.00
Additional 1 Item5.00
Brunei, Indonesia, Macau, Philipines, Taiwan, ThailandFirst 1 Item105.40
Additional 1 Item28.00
Bhutan, Cambodia, China, Maldives, Nepal, Sri LankFirst 1 Item124.90
Additional 1 Item32.00
Australia, Japan, Korea(KR), New ZealandFirst 1 Item132.80
Additional 1 Item36.00
Canada, Mexico, USAFirst 1 Item148.20
Additional 1 Item40.00
Austria, France, Finland, Germany, India, DenmarkFirst 1 Item162.80
Additional 1 Item44.00
Albania, Bosnia, Croatia, Estonia, Georgia, GreeceFirst 1 Item192.50
Additional 1 Item48.00
Libya, MoroccoFirst 1 Item251.70
Additional 1 Item52.00

 

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