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以客為尊-培養顧客忠誠度

以客為尊-培養顧客忠誠度
RM 39.50 RM 50.00 21%
Out of Stock
Product Code:
281844
Model:
9575309928
Brand:
幼獅文化
Status:
Out of Stock
Delivery Fee:
West Malaysia - RM 5.00
East Malaysia - RM 14.00
Singapore - RM 25.00
Brunei, Indonesia, Macau, Philipines, Taiwan, Thailand - RM 105.40
Bhutan, Cambodia, China, Maldives, Nepal, Sri Lank - RM 124.90
Please refer to the shipping policy
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West Malaysia - RM79.00
East Malaysia - RM149.00
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Product Information

ISBN: 9575309928

出版日期: 1900-01-01

作者: 墨利.來福、尼爾.來福

譯者: 袁述芬

裝訂: 平裝.單色印刷.376頁.21.

 

【內容簡介】在這本書中,墨利及尼爾.來福父子將教您如何接觸廣大的「偶爾購買者」,如何將「潛在客戶」變成「固定顧客」,如何將「固定顧客」變成「忠實客戶」,以及如何將「忠實客戶」變成能夠為您招徠其他客戶的「全職宣傳代言人」。【目錄】第一部 潛在客戶 何謂潛在客戶、你該怎麼辦?......第二部 購物者 何謂購物者?、朝氣......第三部 顧客 何謂顧客?、成功四法......第四部 老客戶 何謂老客戶?、獎勵、附加價值......第五部 廣宣代言人 何謂廣宣代言人?、你的上百萬的顧客對你的感覺如何?.....【

作者簡介

】擁有四十年零售經驗及顧問經驗的墨利.來福,與他的兒子兼合夥人尼爾.來福發明了一套企業的經營策略,並成立了國際性的顧問及教育訓練中心--來福行銷公司。除此之外,墨利還著有許多企管叢書及教學錄影帶。他的兒子,也就是本書的另一位作者尼爾,在加入來福行銷公司及擔任紐澤西州來福出版社董事長之前,是一位財稅法律師。

以客為尊-培養顧客忠誠度
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Shipping Information
ZoneOrder Total (RM)Delivery Fee (RM)
West MalaysiaAbove 79.00FREE
East MalaysiaAbove 149.00FREE

ZoneItemsDelivery Fee (RM)
West MalaysiaFirst 2 Item5.00
Additional 1 Item2.00
East MalaysiaFirst 1 Item14.00
Additional 1 Item5.00
SingaporeFirst 1 Item25.00
Additional 1 Item5.00
Brunei, Indonesia, Macau, Philipines, Taiwan, ThailandFirst 1 Item105.40
Additional 1 Item28.00
Bhutan, Cambodia, China, Maldives, Nepal, Sri LankFirst 1 Item124.90
Additional 1 Item32.00
Australia, Japan, Korea(KR), New ZealandFirst 1 Item132.80
Additional 1 Item36.00
Canada, Mexico, USAFirst 1 Item148.20
Additional 1 Item40.00
Austria, France, Finland, Germany, India, DenmarkFirst 1 Item162.80
Additional 1 Item44.00
Albania, Bosnia, Croatia, Estonia, Georgia, GreeceFirst 1 Item192.50
Additional 1 Item48.00
Libya, MoroccoFirst 1 Item251.70
Additional 1 Item52.00

 

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