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事業經營策略實戰全書

事業經營策略實戰全書
Product Code:
187370
Model:
986124235X
Product by:
商周出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
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RM 43.80
RM 34.60
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Product Information

ISBN: 986124235X

出版日期: 2004-08-02

作者: 伍忠賢

裝訂: 平裝.單色印刷.304頁.

 

  本書開頭先詳細定義企業之「事業部」的範圍、層級、權責,說明「事業策略規劃」之含意,以釐清「事業策略規劃」及「公司策略」之差別。之後從流程、缺口分析、市場機會、產品、產業特色等方面切入,探討「事業策略規劃」在其中所扮演的角色,再分章就主要影響因素詳細討論,並羅列具體施行的方法。全書一大特色在於案例豐富且涵蓋眾多產業,輔以眾多歷年來發布之業界報表、報告,兼顧理論之嚴謹周全與實用性。

作者簡介

  伍忠賢,政治大學企管博士、經濟碩士、國際貿易學士,現任真理大學財務金融系助理教授。曾任聯華食品公司財務經理、媽媽塔食品公司總經理、泰山企業董事長特助、《工商時報》專欄記者等,具十年實務工作經驗。著有《企業併購》、《策略管理》等教科書十四本(三民、華泰、全華科技圖書出版)、企管叢書二十本(主要為商周、遠流、聯經出版),其中《知識管理》、《股票不敗66招》等著作已在大陸發行簡體字版。

事業經營策略實戰全書
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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