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丹麥人為什麼這麼有創造力:全球最幸福國家,如何善用「邊界創意」,打造樂高、NOMA等世界成功典範

丹麥人為什麼這麼有創造力:全球最幸福國家,如何善用「邊界創意」,打造樂高、NOMA等世界成功典範
Product Code:
442403
Model:
9789862354698
Product by:
臉譜
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
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RM 46.90
RM 37.05
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Product Information

ISBN: 9789862354698

出版日期: 2015-10-10

作者: 克里斯蒂安‧史戴德,琳‧譚葛爾

譯者: 劉慧玉

裝訂: 平裝.單色印刷.272頁.

 

世人眼中束縛創意的種種限制,在丹麥人眼中竟是可以隨興遨遊的自由邊界?

  和台灣同樣地小人稠、天然資源稀少的丹麥
  卻能靠創意在國際社會打造絕對優勢,是怎麼辦到的?

  丹麥大企業家 x 創造力學者,實地探訪18個創新企業與個人工作者,
  看丹麥人如何實踐「邊界創意」,找到有發展性的新商機,
  並以靈感 + 擴散性思考 + 跨領域團隊,成就獨特的文化價值!

  ■ 世界快樂神話品牌「樂高」(Lego)為什麼讓小孩變成玩具設計師?
  ■ 超越阿巴合唱團(ABBA)的北歐白金暢銷樂團「水叮噹」(Aqua)製作人,為何打死不用C大調作曲?
  ■ 讓全球饕客瘋狂的北極圈最美味餐廳NOMA,怎麼透過「週六實驗場」讓員工下班還捨不得走?
  ■ 熱門丹麥犯罪影集《謀殺拼圖》(The Killing)製作團隊,竟以拉岡精神分析找出犯罪推理故事的熱賣公式?
  ■ 建築鬼才英格斯(Bjarke Ingels),如何在曼哈頓蓋起摩天大樓和丹麥住宅的積木混合體,甚至受邀打造Google矽谷總部?

  如何在「已知上探索未知」,讓創意生成於邊界上?

  我們總以為歷史傳統與舊有的價值觀會限制創新,
  但丹麥人發現,想維持源源不絕的創造力,
  需要的不是漫無邊際的天才狂想,
  而是在既有知識與經驗的邊界上結合未來期待,
  才能創造出令人驚艷的新作!

  別再「跳脫框架」了,讓限制激發你的創造力!

 

作者簡介
克里斯蒂安‧史戴德,琳‧譚葛爾



作者簡介



克里斯蒂安.史戴德 Christian Stadil


  歐洲知名企業家,丹麥知名運動休閒服飾品牌 hummel 經營者,也是 Thornico A/S集團執行長,旗下產業遍及貨運、科技、食品、房地產、刺青網等。

  主張人人皆能實行的「邊界創意」,透過跨領域人才、知識與技能的合作,創造出既有創新又能被市場理解的產品。四處尋訪創意企業及特立獨行的工作者,認為他們的創新策略及實踐將改變丹麥,及未來對企業發展的認知。

琳.譚葛爾 Lene Tanggaard

  丹麥奧爾堡大學心理學教授,兼創意文化心理學(Cultural Psychology of Creativity)國際中心主任。有許多探討職場創意與革新的著述。



譯者簡介



劉慧玉


  東海大學經濟學士,美國加州大學河濱分校MBA,曾任職A.C.Nielsen市場行銷顧問公司及市場研究顧問公司(TNS)。譯有《顧客不會主動告訴你》、《服務行銷新視野》、《1001種留住顧客的方法》》、《你會管人嗎?》、《六頂思考帽》等。

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 


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