Youbeli Online Shopping Malaysia
Cart: 0 items 
Language
Contact Us: 1800 88 2354
Previous Product

不只是消費:解構產品設計美學與消費社會的心理分析

Next Product
不只是消費:解構產品設計美學與消費社會的心理分析
Product Code:
436665
Model:
9789862728376
Product by:
商周出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
39 Points
RM 50.00
RM 39.50
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9789862728376

出版日期: 2015-07-23

作者: 沃夫岡‧烏利西

譯者: 李昕彥

裝訂: 平裝.單色印刷.256頁.

 

我們消費的不只是商品,更是品味、風格和生活主張!

  在現今世界,就連日常消費產品也都要滿足最挑剔的美學要求,甚至像上流社會所用的精品一樣奢華登場。

  在《不只是消費》裡,烏利西劈頭就揚棄了阿多諾(Theodor W. Adorno)對於消費文化的批判。行銷是個騙術嗎?血拚只是原始衝動嗎?他說,不是。「正好相反,消費和閱讀一樣,都可以是一種文化行為;選擇對的胡椒罐也可以證明品味和判斷力,就像決定要讀哪一本書一樣。」

  我們在日常生活裡使用的東西,不只有使用價值,更有其符號力量。購物是很複雜的事,產品不僅樣式要對應,情境也要對應。就像我們晚餐時不用菜刀切魚,不會用水杯喝葡萄酒,特定情境要用特定的沐浴乳,這一切代表的,其實是文化的精緻化。

  烏利西以席勒的《審美教育書簡》為喻,試圖拉近消費產品和藝術作品的距離,正因為消費產品的生產和藝術作品的創作其實是殊途同歸的。作者更認為:消費者可以變身為有教養的公民:好的設計也有教育的功能,它甚至比其他大眾媒介更能對人造成潛移默化的影響。

  一部真正將文化批評、藝術理論和消費心理學熔於一爐的傑出作品
  對於產品設計、美學經濟、市場行銷以及消費文化的分析尤為鞭辟入裡

名人推薦

  政治大學企管系教授 別蓮蒂
  漂亮家居雜誌社社長 林孟葦
  屏東大學文化創意產業學系副教授 賀瑞麟 推薦(依姓氏筆畫排序)

 

作者簡介
沃夫岡‧烏利西



作者簡介



沃夫岡.烏利西(Wolfgang Ullrich, 1967-)


  卡爾斯魯爾設計學院藝術理論和媒體理論教授,杜塞多夫大學造型藝術系系主任。著有:Eine deutsche Ikone, Gesucht: Kunst! Phantombild eines Jokers, Mit dem Rücken zur Kunst, Die Geschichte der Unschärfe, Raffinierte Kunst.



譯者簡介



李昕彥


  荷蘭鹿特丹大學文化經濟碩士。
  曾經走闖竹科,亦在倫敦當過西點師傅。生性理性又感性,喜嘗鮮也愛自由。漫步字裡行間,是生活,也是情調。
  現旅居德國,從事中英德口筆譯。

Payment Option

Credit Cards (Mastercard & Visa)
We currently accept Mastercard and Visa credit cards. Your credit card information is secured and safeguarded when shopping at Youbeli.com. All information are encrypted and sent through secured and protected channels. As we are employing Mobile88 (iPay88) as our payment gateway, Mobile88 will be stated in your credit card statement.



Financial Process Exchange (FPX)
We also accepts FPX payment method as it is an ideal payment solution for customers who does not have a credit card. All that is needed to make an online payment is an online banking account. Payment is directly linked and connected to the customer's specified online banking account, transactions are usually instant and fast. Supported banks includes:



Cash Bank-in / Online Fund Transfer / Cheque
You may bank-in cash or cheque into the selected bank account below:

Bank : PUBLIC BANK
Account Name : YOUBUY ONLINE SDN BHD
Account No. : 3194858935

Bank : MAYBANK
Account Name : YOUBUY ONLINE SDN BHD
Account No. : 514048612629

Once you have successfully bank-in the amount, email the bank in slip to support@youbeli.com with the stated Order No.

Paypal
PayPal lets you send payments quickly and securely online using a credit card or bank account.
Not valid for cash only items.

Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

Tell A Friend
captcha image
Chat with Youbeli
TOP