Youbeli Online Shopping Malaysia
Cart: 0 items 
Loading...
Language
Contact Us: 1800 88 2354

Mall
【大将出版社 - MENTOR PUBLISHING SDN BHD】 NEW RETAIL + NEW PLATFORM -Story of SENHENG

【大将出版社 - MENTOR PUBLISHING SDN BHD】 NEW RETAIL + NEW PLATFORM -Story of SENHENG
Click to enlarge
 
 
 
 
 
 
Product Code:
4916166210
Brand:
No Brand
Status:
Available Now
Delivery:
Usually ships within 48 hrs
Delivery Fee:
Kindly contact us for further information
FREE shipping with a minimum purchase
West Malaysia - RM50.00
East Malaysia - RM100.00
Rewards:
45 Points
Notify me when ...
price drops.
Product Information

Size (length*width*height): 21cm x 16cm x 2cm

Publishing Date: 2020

Publisher: Mentor Publishing Sdn. Bhd.

Genre: Business Readings

About the Author

Lim Kim Heng
Senheng Managing Director
Lim established Senheng in 1989 as a consumer electrical appliances retail shop. Like any other retail shops, he started small with less than RM30,000 in stock inventory, and only managed to rent half a storefront in the beginningat the start. However, time has proven proved that Lim is unlike any other mediocre businessman., He continued to grow the business, expanding its territory from half a shop to more than 100 branches across Malaysia, with sales exceedinged RM1.2 billion in 2018. and Today, Senheng is one of the largest electrical appliances chain stores in Malaysia.
Lim introduced a number of strategic initiatives during his tenure, focusinges on ‘being different’ from the others:
-Launched a fixed price policy and revamped theits corporate identity of Senheng insince 2002;
-Implemented a two-way brand management strategy. The senQ digital station was established as a result of brand extension, targeting different market segments;
-Initiated the paperless business process and business automation movement;
-Implemented the Seamless Business Model, combining the company’s online platforms and offline stores for better customers’ shopping experience;
Lim actively promotes the “Senheng’s vision”, strengthening the team spiritconsolidating internal processes., He strives to build a stronger brand, and promotes the continuous growth of the enterprise, while contributing to the country.

In recent years, Senheng he has swept eight SOBA Awards, including the Malaysia Business of the Year Award and a personal win for Lim who was crowned as Entrepreneur of the Year in 2018..Award Award, and Malaysian Enterprise Award of the Year

Introduction

Lim Kim Heng
Senheng Managing Director
Lim established Senheng in 1989 as a consumer electrical appliances retail shop. Like any other retail shops, he started small with less than RM30,000 in stock inventory, and only managed to rent half a storefront in the beginningat the start. However, time has proven proved that Lim is unlike any other mediocre businessman., hHe continued to grow the business, expanding its territory from half a shop to more than 100 branches across Malaysia, with sales exceedinged RM1.2 billion in 2018. and tToday, Senheng is one of the largest electrical appliances chain stores in Malaysia.
Lim introduced a number of strategic initiatives during his tenure, focusinges on ‘being different’ from the others:
-Launched a fixed price policy and revamped theits corporate identity of Senheng insince 2002;
-Implemented a two-way brand management strategy. The senQ digital station was established as a result of brand extension, targeting different market segments;
-Initiated the paperless business process and business automation movement;
-Implemented the Seamless Business Model, combining the company’s online platforms and offline stores for better customers’ shopping experience;
Lim actively promotes the “Senheng’s vision”, strengthening the team spiritconsolidating internal processes., He strives to build a stronger brand, and promotes the continuous growth of the enterprise, while contributing to the country.
In recent years, Senheng he has swept eight SOBA Awards, including the Malaysia Business of the Year Award and a personal win for Lim who was crowned as Entrepreneur of the Year in 2018..Award Award, and Malaysian Enterprise Award of the Year
【大将出版社 - MENTOR PUBLISHING SDN BHD】 NEW RETAIL + NEW PLATFORM -Story of SENHENG
【大将出版社 - MENTOR PUBLISHING SDN BHD】 NEW RETAIL + NEW PLATFORM -Story of SENHENG
【大将出版社 - MENTOR PUBLISHING SDN BHD】 NEW RETAIL + NEW PLATFORM -Story of SENHENG
【大将出版社 - MENTOR PUBLISHING SDN BHD】 NEW RETAIL + NEW PLATFORM -Story of SENHENG
【大将出版社 - MENTOR PUBLISHING SDN BHD】 NEW RETAIL + NEW PLATFORM -Story of SENHENG
【大将出版社 - MENTOR PUBLISHING SDN BHD】 NEW RETAIL + NEW PLATFORM -Story of SENHENG
【大将出版社 - MENTOR PUBLISHING SDN BHD】 NEW RETAIL + NEW PLATFORM -Story of SENHENG
【大将出版社 - MENTOR PUBLISHING SDN BHD】 NEW RETAIL + NEW PLATFORM -Story of SENHENG
【大将出版社 - MENTOR PUBLISHING SDN BHD】 NEW RETAIL + NEW PLATFORM -Story of SENHENG
How To Buy
Shipping Information
ZoneOrder Total (RM)Delivery Fee (RM)
West MalaysiaBelow 50.018.00
West MalaysiaAbove 50.00FREE
East MalaysiaBelow 100.0116.00
East MalaysiaAbove 100.00FREE

 

TOP