Cetaphil Gentle Cleansing Bar is a gentle, non-alkaline, non-soap bar designed for dry, sensitive skin that moisturizes as it cleans. Free of harsh detergents that might dry or irritate your skin, this bar is ideal for all-over body cleansing in the bath or shower, and is available in a 4.5-ounce bar. DIRECTIONS: Our Cetaphil Gentle Cleansing Bar is mild enough to use daily in the bath or shower without causing irritation. Use on your face, hands and entire body. Just run under warm water to produce a rich lather. Then simply rinse off to leave your skin feeling smooth and soft.