With ACTIVE FRESH technology NO MORE TEARS formula is as gentle to the eyes as pure water

Clinically proven mild

Dermatologist-tested

Thats why we have designed JOHNSONS Baby ACTIVE FRESH BATH. This mild, easy lather and rinse formula is uniquely infused with ACTIVE FRESH technology to instantly eliminate smelly sweat on skin, leaving it clean and smelling irresistibly fresh that provides 12 hours long lasting fresh fragrance. It helps to protect skin barrier and does not take away natural lipid. Thats why we have designed JOHNSONS Baby ACTIVE FRESH SHAMPOO for long lasting freshness. This mild, easy lather and non-irritating formula is infused with ACTIVE FRESH technology to help prevent sweat turning smelly while it deeply cleanses hair and scalp, so your little one stays fresh and smells irresistible even after playtime. It provides 12 hours long lasting fragrance.