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3%的超越-透視杜書伍的聯強國際經營學

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3%的超越-透視杜書伍的聯強國際經營學
Product Code:
62635
Model:
9864176862
Product by:
天下文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
40 Points
RM 51.60
RM 40.76
21%

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Product Information

ISBN: 9864176862

出版日期: 2006-05-12

作者: 郭晉彰

裝訂: 平裝.單色印刷.312頁.

 

通路盟主杜書伍的聯強國際經營學一次透視

聯強國際-亞太地區3C通路盟主,國際評選為台灣第八大國際品牌。
這個高科技業的通路王國,在總裁杜書伍帶領下,是怎麼辦到的?
本書告訴你成功拉開競爭者距離,只要3%!

★台大EMBA執行長李吉仁教授 專文導讀
★收錄16篇「聯強 EMBA」管理專文

  從引進台灣第一顆微處理器開始,到躍升為亞太地區3C通路盟主,聯強國際不但被國際InterBrand機構評選為台灣第八大國際品牌,更被列入商學院管理個案。

  聯強總是打破傳統行規,從第一個喊出「賣多少、補多少」,率先不塞貨給經銷商;到第一個喊出「今晚送修,後天取件」,率先向消費者承諾維修效率;也是第一個自建物流車隊、自建自動化運籌中心的資訊通路商。在競爭激烈、日趨微利的通路業中,聯強靠著許多細節執行的不斷超越,憑藉3%的利潤差距,成功拉開與競爭者難以超越的距離。

  聯強國際是值得深入研究的策略個案,若能將聯強國際的成長經驗,轉化成經營管理的學習素材,不僅可以嘉惠學子與社會大眾,更可以將台灣的管理經驗帶上國際知識舞台。本書作者從媒體人變成聯強特助,憑他長達六年的貼身觀察,忠實呈現總裁杜書伍在運籌、通路、品牌、人才的管理祕訣,這將是瞭解聯強最佳的第一手資料。



作者簡介

郭晉彰

  台灣台北縣人,台灣大學動物學系畢業,中山大學生命科學研究所碩士。曾任職工商時報科技新聞組記者,主跑資訊、通訊通路及個人電腦零組件產業等路線。
  於2000年加入聯強國際擔任總裁特別助理,目前則擔任營運制度規劃與營運品質管理相關職務,同時亦負責聯強網站、客服等功能的運作管理。

3%的超越-透視杜書伍的聯強國際經營學
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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