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ZARA沒有名片的總裁:全球最大服飾王國創辦人唯一授權訪談實錄(修訂版)

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ZARA沒有名片的總裁:全球最大服飾王國創辦人唯一授權訪談實錄(修訂版)
Product Code:
405613
Model:
9789866032776
Product by:
商業周刊
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
43 Points
RM 54.70
RM 43.21
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Product Information

ISBN: 9789866032776

出版日期: 2014-12-04

作者: 科瓦東高‧奧莎,阿曼西歐‧奧爾特加

譯者: 宋海蓮

裝訂: 平裝.單色印刷.256頁.

 

  本書是全球最大服飾集團英德斯Inditex Group(旗艦品牌為ZARA)創辦人阿曼西歐.奧特爾加(Amancio Ortega)唯一授權出版的類傳記

  阿曼西歐不僅是ZARA創辦人,也是全球第四大富豪(《富比士》2014年11月公布)及西班牙首富。本書以訪談實錄的方式,記錄作者與阿曼西歐的第一手對話,聽他從童年背景談到創業、管理哲學、經營決策的種種思維和感受,從中讓讀者漸進式體會到阿曼西歐的人格與風範。

  此人異常低調,自1975年創業以來,連名片都不印,也從不接受媒體訪問,直到2001年公司上市時,才不得已拍了唯一一張正式發布的照片,以滿足公眾的好奇。直到現在,仍過著低調平凡樸實的生活。

 

作者簡介
科瓦東高‧奧莎,阿曼西歐‧奧爾特加



作者簡介



科瓦東高.奧莎(Covadonga O'Shea)


  西班牙ISEM商業設計學院院長,為時尚產業管理學開設相關課程。奧莎於1970至1977年擔任西班牙最大女性雜誌《Telva》總編輯。任職記者期間,訪問過許多重量級名流政要,包括西班牙蘇菲亞皇后(Doña Sofía),以及無數的時尚界人士。

阿曼西歐.奧爾特加(Amancio Ortega,本書主人翁)

  因為年輕時的背景,立志要做「一般人負擔得起」的商品,所以也一直以「一流設計,二流品質,三流價格」為ZARA的企業目標,並成為「速食時尚」(Fast Fashion)的代名詞,終能擴張到全球87國,1,827店,成為全球最大連鎖服飾品牌。連LVMH投資基金負責人皮耶特(Daniel Piette)都說,Zara可能是世界上最具新意、最厲害的零售業者。

  阿曼西歐低調謙沖,熱愛工作,親力親為,同時非常關注於人,尊重且體貼員工的感受,正像一隻仁慈的獅子,具有獨特的領袖魅力。



譯者簡介



宋海蓮


  西班牙馬德里自治大學博士,西班牙語專業資深教師。2002年6月至今就職於中國傳媒大學,2008年起擔任中國傳媒大學外國語學院歐洲語系第一教研室主任。

ZARA沒有名片的總裁:全球最大服飾王國創辦人唯一授權訪談實錄(修訂版)
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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