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UX策略:設計讓人夢寐以求的創新數位產品

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UX策略:設計讓人夢寐以求的創新數位產品
Product Code:
487389
Model:
9789864761425
Product by:
歐萊禮
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
59 Points
RM 75.00
RM 59.25
21%

Quantity:
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price drops.
Product Information

ISBN: 9789864761425

出版日期: 2016-08-29

作者: Jaime Levy

譯者: 吳佳欣,黃朝秋

裝訂: 平裝.單色印刷.288頁.

 

  「從1993年起,Jaime總是能打造出令人驚豔的數位產品。跟著她書中這些簡單的方法,你也可以打造超棒的產品。」 — Mark Frauenfelder, BoingBoing網站創辦人, Mark Magazine編輯

  「Jaime早在UX這個專有名詞出現前就一直在不斷嘗試UX的突破創新了。本書能讓你跳脫既有框架,為產品創造真正的價值。」 — Douglas Rushkoff,《Present Shock》與《Program or Be Programmed》作者

  使用者經驗(UX)策略是商業策略和UX設計巧妙的融合體,但截至今日,還沒有人提出一套易用的執行方法。這本實用指南將帶給你輕巧的策略工具,幫助你的團隊打造人們真正想要的創新數位產品。

  不論你是新創團隊、UX/介面設計師、產品經理或企業內部創業團隊,本書將教你許多深入淺出的方法,讓你可以立即應用在專案上。除了書中羅列的商業案例、歷史脈絡和業界的實際例子,透過和頂尖策略專家的對談,也能帶給你不同的視野和觀點。

  .利用臨時人物誌(Provisional Personas)和尋找客戶的方法來定義、驗證目標族群
  .進行競品研究和分析,探索飽和市場裡價值創新的機會點
  .用原型做實驗,專注於產品的首要和商業模式
  .開展UX漏斗工具,提升使用者黏著程度,有效地將客戶的期望對應至設計手法

 

作者簡介
Jaime Levy



作者簡介



Jaime Levy


  Jaime Levy 現居於洛杉磯,是一位使用者經驗策略專家,也是JLR Interactive顧問公司的創辦人,專為新創團隊和企業打造創新並具備可擴展性的數位產品與服務。Jaime常到世界各地舉辦工作坊,同時也在南加州大學擔任兼任教授。

UX策略:設計讓人夢寐以求的創新數位產品
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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