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TOYOTA豊田奇蹟
Product Code:
27837
Model:
9789866079818
Product by:
葡萄樹文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 43.80
RM 34.60
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Product Information

ISBN: 9789866079818

出版日期: 2013-05-13

作者: 陳廣

裝訂: 平裝.單色印刷.336頁.

 

  本書深入而詳細剖析豐田精細化管理的運作體系、產品研發、質量監控、產品銷售等九大方面、六十七項細節,揭示精細化管理模式,並解說如何將精細化管理應用於其他組織,用來改善從銷售到生產、研發、營銷、物流等作業流程,建立精細化管理的學習型組織。

  豐田曾經歷過發不出員工薪水的破產危機,也曾在外銷歐美的業務上吃足了產品無人聞問的苦頭,這些,和今日風光稱霸的汽車業龍頭形象格格不入,卻是豐田總是能絕處逢生、愈挫愈勇的企業精神真實展現。

  「車到山前必有路,有路必有豐田車」,Corolla(Altis)Lexus、Camry、Yaris、Vios─不同的名字,同一個家族,豐田72年的風雨歷程,呈現給世人屹立於世界的國際品牌。日本經濟危機中,豐田因為無債經營累積的豐厚資金,避免了被歐美企業吞併,且並文控股了日野和大發;2008年全球金融危機,豐田雖損失慘重,但面對政府援助、合併、破產等風波,豐田顯得沉穩而堅定;2011年盈利受強震海嘯重創,豐田以有效的品質與成本控管因應與改善,獲利水準仍大幅領先其他日本的汽車產業。 本書特色  

  當初,豐田提出生產線「精細化管理」的構想時,世界汽車業巨頭對這個「小日本企業」根本不屑一顧,結果,豐田默默努力不懈,終於在質量上領先全球,成為如今「全世界最成功的汽車製造商」。

  透過豐田式奇蹟,精細化管理的研究已經成為「顯學」,眾多研究與推行精細化管理的企業都獲得可觀的實質成果。曾經在豐田工作過,接受豐田精細化管理徹頭徹尾洗禮的員工,遊走世界各地教授和指導精細化管理,年收入竟可達到上百萬美元。至今,歐美有關學者專家每年更要為此開辦「精益生產」年會。

  豐田汽車最為艱鉅的工作,不是汽車的研發與技術創新,而是生產流程中,技術工人對一根繩索不高不低、不偏不倚、不粗不細、沒有任何偏差的選放和操作。──豐田汽車社長 張富士夫

作者簡介

陳廣

  中科睿智企業管理研究所現代商業研究中心首席顧問,一位極具洞察力的商業研專家,用思想寫作的企業暢銷書作家。 著有『家樂福超市攻略』、『肯德基攻略』、『7-11連鎖便利攻略』等多部作品。

TOYOTA豊田奇蹟
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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