Over the years, with a burgeoning population, Malaysia's baby apparel and accessory market/industry have grown significantly as well as the market new players. The market became very competitive. FIFFY has rapidly secured a comfortable niche in Malaysian market. FIFFY is the homegrown brands and family-owned business has executed simple, but a strategic move to attain leadership in manufacturing and distributing baby products in Malaysia.

FIFFY's product range is wide and varied, creative and practical. We are likewise going on to invest extensively in research and development to assure our products are safe, hygienic, comfortable and practical. Today, FIFFY products are widely retailed and available throughout nationwide and retains the comfortable rank of the top 3 best-selling baby products in Malaysia.

In late 1980's, FIFFY was being retailed in more than 600 outlets and counters all over Malaysia. Present, FIFFY having 17 own boutiques (and growing) across Malaysia, it has always been our purpose to locate in the vicinity to get closer with our existing and new customer in order to understand their wants and needs thus provides quick response and improved interaction between customers. The differences of having own boutiques differing with other hypermarket retails outlets are FIFFY boutiques stocks with more varieties and wide range of product on the shelves.

Besides expanding locally, FIFFY brand and its products has gain momentum overseas starting with Malaysia's neighboring countries where FIFFY has entered Singapore market participating a few exhibitions and the response has been well received. FIFFY will continue to adventure and explore other ASEAN countries as well and ultimately to worldwide.

In addition, with the current global trend is the emergence and popularity of e-commerce hence to ensure sustainable growth and serve the new market trend – eCommerce, FIFFY at current is expanding its business by venturing into E-commerce marketplace. At present, customer able to buy or source our product at a FIFFY official website and others famous marketplaces such as Lelong, Easymall and 11 Street. Besides, we are also reviewing others potential marketplaces.

Affordable price without compromising on quality is a reason for parents to acknowledge FIFFY's product as their preferred choice of baby products for their loved ones. FIFFY care baby's health and maternal bliss!