About Us

“It is my pride to dedicate my life to the world of beauty, making others beautiful through safe and ethical practices.
A pioneer and legendary icon in the beauty industry in Malaysia, Asia and around the world.

In 1997, she founded Clara International Beauty Group, a beauty salon and academy. Starting with a single outlet in Petaling Jaya a district in Malaysia, the brand has now evolved into one of the largest beauty chains in Malaysia and with affiliates in various parts of the world. Clara International boasts over 50 centres in major towns in Peninsular and East Malaysia and in countries such as China, India, Myanmar, Philippines, Pakistan, Brunei and Dubai.

Prof. Datin Dr. Clara started her career in the beauty industry since 1967 as a beauty consultant. Seeing great potential in the beauty and wellness industries, she decided to set up her own beauty salon with the help of two friends and two qualified aestheticians. Her consummate interest in beauty led her to acquire further knowledge in Britain, the University of De Montfort UK (formerly known as Leicester Polytechnic) for research studies and the U.S to further her medicinal, cosmetics chemistry and formulations. She later attained her honorary doctorate in cosmetics formulation and technology from Western Pacific University in 1996.

Prof. Datin Dr. Clara is widely recognized for her dedication, achievements and relentless search for beauty perfection. Apart from her positions in Clara International Beauty Group as a Chairman, Head of Research & Development (R&D) for Best Cosmetic Laboratories and Director of Clara Beauty Products in Shenyang China; she assumes many other positions in various beauty and cosmetic organizations. In Malaysia she is one of the five outstanding women in the Medicinal Service Industry.

Being a product formulator herself, Prof. Datin Dr Clara has profound interest in the formulation of skin care products that is most suitable for the tropical climate.

Thus, her foresight has led to the setting up of their very own manufacturing facilities in Malaysia and later in China, Shenyang, bringing in state of the art homogeniser ensuring quality products that equally match overseas standards.

In order to instill greater confidence in our customers, the manufacturing plant is accredited with the Good Manufacturing Practice (GMP) status endorsed by the Ministry of Health, Malaysia and the MS ISO 9001:2000 certifications. Essentially, Clara International’s herbal- based skin care products are uniquely formulated and sold exclusively in its aesthetic salons. Clara International skin care products are also ideal for all skin types and all age groups.

All Clara International skin care products are Halal certified by Jabatan Kemajuan Islam Malaysia (JAKIM) the authority of Malaysia Halal Registrar, 100% free from alcohol and animal by-products or derivatives. They are environmental friendly products as well. Clara International products were later endorsed with the Superbrands Malaysia 2003/2004 award.

State of the Art High Technology Machinery from Germany
The manufacturing plant uses efficient homogenising technology and machinery to produce products of the highest quality and efficacy. It undergone and continue to undergo a multitude of process evolutions along the years. Clara International is proud to be able to purchase and use this sophisticated technology to produce high quality skin care products. With this technology we are able to produce nano-technology products that offer higher level of absorption into the skin and ensure the highest efficacy level.

Since inception, Prof. Dr. Clara L. Chee’s hard work together with her husband Dato’ Woo Ser Chai’s strong support has brought the business to greater heights with rapid growth and expansion.

Many Clara International salons were seen mushrooming in all major cities in both Malaysia and around the world.  From a humble beginning, the company has evolved into a beauty conglomerate with a with network of beauty salons in Asia and around the world.

Clara International beauty franchise program is flexible and allows enterprising individuals and corporations to participate in the beauty and wellness industries. Franchisees will receive a comprehensive and integrated business model as well as continuous support from the corporate office.

On a similar note, Clara Network (M) Sdn. Bhd. is currently a Life Member of Malaysian Franchise Association (MFA), and was the country’s Top 10 Franchise for the year 2001/2002 and 2003/2004.