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Smart MBA自修手冊6:瞄準利基的策略

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Smart MBA自修手冊6:瞄準利基的策略
Product Code:
247665
Model:
9573253283
Product by:
遠流
Status:
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RM 39.10
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Product Information

ISBN: 9573253283

出版日期: 2004-11-01

作者: 大衛‧佛茲

譯者: 吳幸玲/譯

裝訂: 平裝.單色印刷.200頁.

 

  每一個人都知道策略是任何事業的基石。

  但很少人知道該如何讓策略為自己運作。有哪些關於策略的事情,是聰明人知道,而我們還不曉得的?我們如何從最好中做學習,怎麼樣為我們自己應用這些課程?

  如果你真心想要瞭解商業策略,你就必須選對書。對於你所想要知道關於策略的一切,《瞄準利基的策略》這本書,幫你擷取精華,歸納總結。它告訴你如何去:

  一、瞭解與執行策略

  二、避開陷阱

  三、認清自己真實的競爭優勢

  四、保持策略的焦點集中

  五、評估你的成功

  六、替各種規模的公司打造勝利策略

  七、在組織中成為策略常勝軍

  在設計偉大策略的時候,《瞄準利基的策略》提供你所需的一切,並讓策略依軌道運作。你會看到營業額大幅成長,公司營運向上起飛!

  最精明又能說善道的策略家及企管顧問柯克,在這本書中一再強調:策略不是一件很難的事,觀念正確遠比公司流於形式的年度營運計畫更重要。

  請現在就準備好,從古典競爭理論到最不拖泥帶水的「80/20法則」,柯克要提供你一門最簡單有效的策略家速成課。

作者簡介

  理查‧柯克(Richard, Koch)

  柯克是著名的投資專家、顧問和企業家。

  他致力於創造、轉變全世界的商業,同時寫過很多本暢銷書籍,例如《分裂!就在大型公司的衰亡比存活容易時》、《第三次革命》、《領導地位上的摩西》以及最膾炙人口的《80/20法則》。在《80/20法則》中柯克提出了他對企業組織重要的資源分配的精闢見解,而在本書中,他也由這個法則去理解「掌握重點以創造優勢」在企業策略面上的應用。

Smart MBA自修手冊6:瞄準利基的策略
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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