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SBL超級籃球聯賽廣告效益與消費行為模式建構與驗證之研究

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SBL超級籃球聯賽廣告效益與消費行為模式建構與驗證之研究
Product Code:
211119
Model:
9866909239
Product by:
秀威資訊
Status:
Available Now
Delivery:
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Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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Product Information

ISBN: 9866909239

出版日期: 2006-12-01

作者: 黃恆祥

裝訂: 平裝.單色印刷.203頁.

 

  從超級籃球聯賽的廣告活動方式切入消費市場,以了解產品或企業在消費者心中的正面印象與評價。對照消費者購買決策程序理論,找出能夠強化消費者購買意圖的因素,探討廣告影響消費者購買決策的影響因素,做為企業結合SBL進行運動行銷發展的參考依據。

作者簡介

黃恆祥

  畢業於文化大學運動教練研究所,曾任文化大學助教、文化大學男、女籃球隊教練、幸福職籃隊教練……。現為經國管理暨健康學院講師兼任學生事務處體育組組長、經國管理暨健康學院男女籃球隊總教練、大專籃球委員會委員、95年教育部『推動學生游泳能力方案』基隆市輔導委員、台灣水域運動發展學會理事。著有《運動休閒從業人員運動休閒健身俱樂部消費行為之研究》。

SBL超級籃球聯賽廣告效益與消費行為模式建構與驗證之研究
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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