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Product Code:
229187
Model:
9572974556
Product by:
亞鉞
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
34 Points
RM 43.80
RM 34.60
21%

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Product Information

ISBN: 9572974556

出版日期: 2004-12-01

作者: Michael J.Cunningham/著

譯者: 吳嘉純 Katherine Wu/譯

裝訂: 平裝.單色印刷.320頁.

 

   電子商務時代已經來臨 企業如何在數位經濟中保持優勢、甚至浴火重生? 尋求夥伴、建立聯盟是為企業導入新生命的不二法門 ★合作就是力量,本書教你: .認識合夥的力量 .核心夥伴、外圍夥伴、網絡夥伴缺一不可 .了解最重要的夥伴─員工 .締結成功夥伴關係的方法 .掌握與合作夥伴最有效的溝通術 .建立聯盟關係不可不知的12項技術

  夥伴關係是電子商務的命脈,因為現今沒有一家企業能夠完全滿足消費者所要求高度個人化服務的需求。然而,大多數企業並不知道如何建立這種創新的夥伴關係,例如:親近計劃、專屬交流、自助式夥伴關係、企業聯合的電子商務、聯盟計劃,以及線上學習討論區等。

  在《Partners.com》這本書中,作者康寧漢提出了企業應如何與競爭者、顧客、供應者、經銷商、員工,以及其他企業共同運用網路,創造出有利的企業環境。從亞馬遜網路書店(Amazon’s)的顧客服務計劃,到通用汽車(General Motor)先進的B2B大型中心-CONVISINT,康寧漢證明過去需耗時數年才能發展出的夥伴關係,現在只需要幾天,甚至幾個小時。

  《Partners.com》揭開了重重帷幕,呈現企業經營中更新且更好運作方式的確定因素。本書分析了當今趨勢,列舉出eBay、Altra能源公司、GoFish網站、思科(Cisco),和Prosavvy等利用技術發展夥伴關係的公司。本書並證明發展和管理夥伴關係的效益,並強調可行與不可行的部分。現今各企業都在尋求獲利的策略,夥伴關係就是其中一項,它並將成為未來電子商務中的新利器。

作者簡介

  麥可.J.康寧漢是哈佛電子商務公司(Harvard Computing Group)的創辦人兼首席執行長。該公司是一家國際企業和技術顧問公司,致力提供企業創新策略並且發展網路解決方案。其客戶包括AT&T、日立(Hitachi)、美國癌症協會(American Cancer Society)、NYNEX和Vignette等。康寧漢是國際間廣受歡迎的演講者,並定期在《電子商務顧問》等刊物中發表有關網路經濟和電子商務的文章。

Partners.com
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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