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MBA百科全書

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MBA百科全書
Product Code:
217799
Model:
0589646591
Product by:
商周出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
FREE
FREE shipping within Malaysia for orders over RM 79.00
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81 Points
RM 103.10
RM 81.45
21%

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Product Information

ISBN: 0589646591

出版日期: 2000-08-01

作者: 尼汀.諾利亞 /著

譯者: 劉世平

裝訂: 平裝.單色印刷.705頁.

 

  這是一本完整收集商用詞彙、實務、想法與資源的商業百科全書。

   全書內容分為兩大部份。第一部份是商業主題百科,詞條依字母A到Z的順序排列,文字淺顯易懂,範圍涵蓋了管理、會計、經濟、財務、國際貿易、生產製造、市場行銷、策略等領域,以及小型的個案與實例分析,並提供相關詞條之間的交叉參考,查詢既省時又方便。第二部份是重要的商業資訊資源指南,提供相關的書刊與網上資訊,範圍包括廣告、市場人口統計數據、企業與工業的財務資料、經濟資料、國際商務等。附錄並收錄了重要的商業事實、數據、與名錄。

  對於商業界各種領域的問題如「我該如何去分析資產負債?」、「何謂事業的過程再造?」、「到哪裡才能找到關於海外公司的財務資訊?」等等,讀者都可以在本書中快速地找到詳盡而滿意的答案。作為一本快速查考的工具書和複習商業知識的教材,本書讓讀者在彈指間即可獲得豐富的商業知識精華。

  作者尼汀.諾利亞簡介:尼汀.諾利亞(Nitin Nohria)哈佛大學商學院商業管理學教授,專精於企業領導與組織變遷。與Robert Eccles 合著《Beyond the Hype》、與Sumantra Ghoshal合著《The Differentiated Network》、與James Champy合著《The Arc of Ambition》。此外也與James Champy合編《Fast Forward》(收錄在《哈佛商業評論》中談論變遷的文章)、與Robert Eccles合編《Networks and Organizations: Structure, Form, and Action》。

MBA百科全書
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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