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龜兔賽跑新法則:顛覆傳統的企業致勝策略

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龜兔賽跑新法則:顛覆傳統的企業致勝策略
Product Code:
187530
Model:
9789866571237
Product by:
商周出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
33 Points
RM 42.20
RM 33.34
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Product Information

ISBN: 9789866571237

出版日期: 2008-09-12

作者: John Kay

裝訂: 平裝.單色印刷.256頁.

 

  大多數商業書不是枯燥就是乏味,更糟的是兩者兼俱。但是這本書卻不一樣,John Kay以精闢分析結合機智活力。在書中,讀者會看到孫子、法國知名哲學家賈克.德希達(Jacques Derrida)和奇異公司前任執行長傑克.威爾許(Jack Welch)這些形形色色的英雄人物。另外,書中也以本田汽車(Honda Motors)、法國香檳區頂級香檳酒莊、愛丁堡王子街上的傑納斯百貨(Jenners)這類企業做實例探討,讓你得知為何企業規模不重要,為何煞車與信號不同,並且讓人知道如何評價企業,以及「波音在客機市場的地位無法動搖」這種說法為何有誤。在不到二百頁的內文中,John Kay生動地介紹經營策略,引導讀者了解當今企業面臨的許多關鍵問題。

  另外,讀者也可以把這本書當成資源基礎理論(resource-based theory)的經營策略論文,依照章節順序閱讀。資源基礎理論這種做法把企業界定為能力的總集,強調在企業運作範圍內,將這些能力與外界環境做搭配。有關企業成功本質的這項論文,在本書中逐步發展出來,作者強力抨擊其他認知,尤其是強調規模、創新和先發致勝及魅力領導角色的那些認知。



作者簡介

John Kay

  英國首席經濟學家。《經濟學人》將他跟保羅.克魯曼並列為當今全球最傑出的兩大財經專欄作家。

  現職為英國牛津聖約翰學院教授,兼任倫敦經濟學院經濟學客座教授。曾任牛津大學賽德商學院院長、倫敦商學院經濟學教授、牛津大學管理學教授、並曾創立相當成功的經濟顧問事業。目前為《金融時報》(Financial Times)撰寫雙週專欄。
著作有:《市場的真相》、《商業的真理》、《不完美的產品才賺錢》等。

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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