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首富馬雲獨家創業課:阿里巴巴的新突破

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首富馬雲獨家創業課:阿里巴巴的新突破
Product Code:
419771
Model:
9789863521617
Product by:
風雲時代
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Product Information

ISBN: 9789863521617

出版日期: 2015-04-21

作者: 魯智

裝訂: 平裝.單色印刷.320頁.

 

阿里巴巴轉型突破的幕後操盤手
馬雲親自傳授獨家十二堂創業課
年輕人的創業真經 創業者的必讀之書
  沒有帥氣的容貌,也沒有過人的學歷,更沒有可依靠的背景,卻由最初的普通高校教師成為了中國最大的電子商務「帝國」——阿里巴巴的締造者。對於正在創業和夢想創業的人來說,馬雲已經成為一個當之無愧的創業教父。他是如何做到的?他的創業之路又充滿著何種挑戰與困難?透過馬雲給創業者的十二堂課,可以更瞭解馬雲的經營理念和管理思想,從而獲得創業的樂趣與成功。

  馬雲,中國企業家,淘寶網、支付寶創始人。現任阿里巴巴集團最大股東、中國雅虎董事局主席、杭州師範大學阿里巴巴商學院院長、TNC(大自然保護協會)中國理事會主席、華誼兄弟傳媒集團董事、「菜鳥」物流董事長等職務,是中國IT業的代表性人物。在富比士發表的二○一四年中國富豪榜中,馬雲以一百九十五億美元身家名列第一。

  本書結合馬雲的親身經歷、他的創業經典語錄,進一步為創業者作一次全面的總結,並引領創業者走上一條更通暢的創業之路。

 

作者簡介
魯智



作者簡介



魯智


  香港大學工商管理博士,畢業後留學日本,曾向「日本經營之聖」稻盛和夫取經。對日本、歐美和中國企業的管理系統有深刻的研究心得,回國後擔任多家五百強企業管理諮詢顧問,是一位既有國際化視野,又有本土化操作經驗的經管作家。代表作有《透視三國演義做個聰明CEO》、《核心圈——做最給力的中層》、《真正的領導力》、《做最好的執行者》等,均名列暢銷書排行前列,其中《核心圈——做最給力的中層》更被評為「2009年十大經管圖書」。《真正的領導力》一度被評為年度十大經管圖書,至今仍高據暢銷書排行榜前列。

首富馬雲獨家創業課:阿里巴巴的新突破
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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