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餐飲連鎖加盟管理:以系統化經營臺灣美食,征服全世界的胃(三版)

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餐飲連鎖加盟管理:以系統化經營臺灣美食,征服全世界的胃(三版)
Product Code:
436042
Model:
9789577845948
Product by:
華立圖書
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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Product Information

ISBN: 9789577845948

出版日期: 2015-06-01

作者: 洪久賢/審閱,周勝方/編著

裝訂: 平裝.單色印刷.464頁.

 

  本書為國內第一本結合在地化、國際化且系統化的探討餐飲連鎖加盟管理書籍,透過由從產業實務結合理論切入,共分為三個主要部分:

  一、基本概念
  ●發展與趨勢
  ●連鎖經營概論

  二、經營管理
  ●連鎖總部、營運及績效評估、門市經營、加盟招募
  ●物流及採購、行銷管理、人力資源管理

  三、重要趨勢
  ●科技應用、消防與環保衛生
  ●綠色餐飲、相關法規
  
  本書各節均有明確『學習目標』提示核心議題,並透過『相關案例』為前導,引發讀者學習興趣;文中穿插『知識饗宴』,以生動活潑內容引導讀者瞭解情景,章末並提供『實務案例』、『觀念回顧』、『問題與討論』供學生互動思考與研討。

餐飲連鎖加盟管理:以系統化經營臺灣美食,征服全世界的胃(三版)
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
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East MalaysiaAbove 79.00FREE

 

 

 

 

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