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飲料名稱的審美與文化效應

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飲料名稱的審美與文化效應
Product Code:
262533
Model:
9789862215388
Product by:
秀威資訊
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
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RM 56.30
RM 44.48
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Product Information

ISBN: 9789862215388

出版日期: 2010-08-01

作者: 顏孜育

裝訂: 平裝.單色印刷.306頁.

 

  品牌名稱是企業無形的資產,好的品牌可以同時反映出企業文化和企業格調,而商品的品名也是如此。一個好的品名不但要易讀、易記,更要富有新鮮感與獨特性,因此,商品的命名已經不只是語言現象,更是審美與文化現象。

  本書主旨在於以飲料的命名,探究飲料在食品工業中的特殊性、飲料命名的商業考慮及其附帶效應、飲料命名的方式與類型、飲料名稱內蘊的修辭技巧與審美感興、飲料名稱內蘊的集體意識及其文化因緣,以及相關研究成果在語文教育上的運用。

作者簡介

顏孜育

  喜歡在平凡的生活中找尋新奇的事物。臺東大學語文教育研究所碩士,現職媒體人。

飲料名稱的審美與文化效應
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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