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非營利社團行銷公關手冊-榮耀扶輪的公關36計

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非營利社團行銷公關手冊-榮耀扶輪的公關36計
Product Code:
40715
Model:
9789577769923
Product by:
世茂
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 43.21
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Product Information

ISBN: 9789577769923

出版日期: 2009-07-04

作者: 簡郁峰

裝訂: 平裝.部份全彩.336頁.

 

   本書特色

  向百年國際社團扶輪社取經,與社會大眾分享扶輪公關奧秘。

  首度揭開全球第一大服務性社團的在地公關服務戰略與戰術。

  扶輪服務法則「Rotary Way」,服務學習正在流行中……

  《非營利社團行銷公關手冊—榮耀扶輪的公關36計》不只是經驗,還有驚艷;不只是事件,還是故事;不只是活動,還有感動…..36計,50個愈服務愈感動的故事。

  最真的公關建言,最誠懇的書寫,公關力,啟動扶輪行善的關鍵力量。

  榮耀扶輪公關36計,50個故事,水資源、識字閱讀、青少年成年禮、捐捐血車、清潔日、基隆中元節、三峽柚見老街、羅東藝穗節踩街、板橋扶輪公園公共造景……都有扶輪人的參與。 走過的足跡,最深的服務印記。

作者簡介

簡郁峰Charles

  是一位年輕的扶輪人。也是一位歷經人文與科技,服務業與製造業,營利與非營利事業之間的公關達人,現任必倍得整合行銷公司總經理與中華新聞人傳播協會秘書長,致力於口碑行銷的推廣、個人品牌、公關企劃力提升與商品和通路的整合規劃,34歲被推薦加入扶輪社,是五股金鐘扶輪社最年輕的創社社友,在2007-2008年度曾經擔任國際扶輪3490地區總監辦事處副主任、地區公關副主委和《總監月報》總編輯、地區公關研習會籌備會總幹事和引導人(講師);2008-2009年度擔任地區公關副主委和公關研習會引導人等職務,透過他深刻地參與地區扶輪事務,認真紀錄在地扶輪的公關服務案例,從扶輪切入看非營利社團的公關經營,這本書,是每位有意了解扶輪和經營非營利事業的人士不可錯過的難得作品。

  世代:五年級末段班野百合學運世代

  學歷:世新大學新聞系、台灣科技大學管研所EMBA

  經歷: 曾任媒體記者、主編、公關公司行銷總監、高科技產業行銷經理與發言人、多家科技媒體顧問與專欄作者、3C通路總經理特助與企劃總監、跨國企業在台公關顧問、出版社行銷顧問,必倍得整合行銷有限公司總經理(創業,2008 ~ 迄今)

非營利社團行銷公關手冊-榮耀扶輪的公關36計
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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