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非常手腕之厚黑商經

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非常手腕之厚黑商經
Product Code:
233999
Model:
9861277757
Product by:
創見文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
29 Points
RM 37.50
RM 29.63
21%

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Product Information

ISBN: 9861277757

出版日期: 2007-01-22

作者: 李光仁

裝訂: 平裝.單色印刷.256頁.

 

  商戰必勝的厚黑修煉

  商戰無情,每天都上演著弱肉強食的故事,

  在商戰競爭更為殘忍和激烈的時代背景下,

  如何洞察機先、先發制人、未雨綢繆,

  必殺秘技一一厚黑功夫必不可少!

  本書教你應用厚黑學原理,

  鑄就不敗企業的法則,

  縱橫商海,財源滾滾。 王寶玲博士、柯明朗博士 中國經管學會、民營企業家聯誼會●聯合推薦

  商戰不同情弱者,商業競爭更不相信眼淚!現代商戰是一場不流血的戰爭,如何在當今一幕幕驚心動魄、硝煙瀰漫的商業戰爭中掌握先機,出奇制勝,交戰雙方都應憑著自己的心智,運用謀略在競爭中展開一場你死我活的角逐,才能縱橫商海,大發利市。

  縱觀古今中外成功商人和企業家的經營謀略,無不滲透著「厚黑」的哲學 ──謀求利益應取放有度,贏得顧客更要懂得讓利於人……厚臉是行為的方式、心黑是行為的準則,如能加以靈活運用,即可所向披靡,無往不利。不論是街頭斤兩小生意,還是動輒上億的大買賣,本書教你應用厚黑學原理,為你開釋厚黑大師的商戰智慧。

作者簡介

李光仁

  社會現象觀察評論家,台灣大學中文系畢業,美國明尼蘇達大學新聞暨傳播研究所碩士。畢業後從事過多種不同類型行業,擁有豐富深刻的人生閱歷。曾任曾經擔任《經濟日報》商業組召集人,擁有十多年外商公司的工作經驗,經常飛往美國、香港、大陸等地,深具國際觀。擅長活用文史典例於企業管理,經常於大專院校,工商團體演講。目前是先達商管學院專案經理,負責執行商業及管理議題的策略分析。相關作品有《0到億萬的商戰策略》、《漂亮勝出的關鍵報告》。

非常手腕之厚黑商經
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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