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霹靂布袋戲創新學:從上戲到上櫃的文創路

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霹靂布袋戲創新學:從上戲到上櫃的文創路
Product Code:
410126
Model:
9789869053884
Product by:
經濟日報
Status:
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Product Information

ISBN: 9789869053884

出版日期: 2015-01-29

作者: 邱正生,鄭秋霜

裝訂: 平裝.全彩印刷.224頁.

 

  本書首度全方位揭開台灣布袋戲第一品牌文創產業化的關鍵祕辛!
  百年布袋戲家族從雲林田中央,走向東方迪士尼的創新經營學
  最懂霹靂布袋戲的專業經理人,剖析台灣最強虛擬偶像製造機

  精采收錄
  *霹靂掌門兄弟黃強華與黃文擇第一手創新心法!
  *從櫃買中心董事長吳壽山、花旗台灣區總裁管國霖到金曲歌王荒山亮等,十大鐵粉細說心中最愛
  *隨書獨家附贈霹靂人氣角色貼紙

名人推薦《霹靂推薦》

  櫃買中心董事長 吳壽山
  政大科管所教授 李仁芳
  前台北市副市長 李永萍
  霹靂國際董事長 黃強華
  金曲歌手 荒山亮
  花旗台灣區總裁 管國霖
  (依筆劃排列)

 

作者簡介
邱正生,鄭秋霜



作者簡介



邱正生


  畢業於國立台灣大學人類學系、國立政治大學經營管理碩士。現任創夢市集股份有限公司總經理、台灣文化創意產業聯盟協會副理事長,長期關心及投入文化藝術及文化創意產業發展。曾任大霹靂國際整合行銷股份有限公司總經理、臺北市文化基金會副執行長、行政院文化建設委員會文化創意專案辦公室副主任。

  推動重要文化藝術活動包括:臺北藝術節、臺北兒童藝術節、臺北藝穗節、臺北電影節、霹靂奇幻武俠世界──布袋戲藝術大展;負責規劃、執行的文創空間包括臺北市西門紅樓、電影主題公園、松山文創園區等。於2007年至2011年間,曾多次組織台灣文創業者,以台灣文創精品館形式,赴北京國際文化創意產業博覽會、台北、上海雙城文化創意產業博覽會、中國西部文化創意產業博覽會參展,積極推動台灣文創產業走向國際。

鄭秋霜

  英國倫敦城市大學碩士。曾任經濟日報記者、文創版主編、副刊組主任,現任經濟日報出版總監。著有:《好創意,更要好管理》、《施振榮薪傳》、《大家的國際牌》、《認輸才會贏》等書。

霹靂布袋戲創新學:從上戲到上櫃的文創路
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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