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電話行銷,輕鬆成交

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電話行銷,輕鬆成交
Product Code:
193339
Model:
9574935795
Product by:
美商麥格羅‧希爾
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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36 Points
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RM 46.70
RM 36.89
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Product Information

ISBN: 9574935795

出版日期: 2002-05-25

作者: 姚能筆

裝訂: 平裝.單色印刷.300頁.

 

  電話行銷在近年來應用的範圍越來越廣,我們不但三不五時就會接到這類的電話,甚至在翻開報紙時會發現,幾乎每家企業都在徵電話行銷員。電話行銷到底魅力何在?讓那麼多的企業為它趨之若鶩,答案就在於它所能創造的高額業績。

  然而電話行銷可不是找一批電話行銷員,乖乖坐著打電話就能達到成交的目的,反而因為缺乏「見面三分情」,而更容易被準客戶拒絕。所以想要達到「成交」的最後目標,一定要運用比面對面行銷更多的技巧,而想要知道最完整、最詳盡的電話行銷技巧,> 就是你絕對不能錯失的一本書。

  本書內容包含了電話行銷的「行銷實務」以及「經營管理實務」兩大部分。在「行銷實務」方面,本書將「客戶心理」、「行銷技巧」及「行銷話術」做了相當深入的剖析,並以豐富的對話模擬實際銷售情境。第一線的電話行銷人員可以從書中學習到下列技巧,並且可以馬上運用在線上行銷的實際行動中,適時掌握行銷契機,激發客戶購買欲望,創造更高的成交量。 洞悉客戶的心理的訣竅設定與達成業績目標的方法具體有效的線上銷售技巧處理客戶抱怨的執行步驟

  而在「經營管理實務」方面,本書詳細介紹電話行銷團隊的「召募與訓練」、「經營規劃」、「管理與績效提升」等,篇篇都是經驗結晶,實用性極高。不管是由基層人員晉升或是具備其他行銷管理經驗的電話行銷管理者,都可由本書中瞭解到重要的管理技巧,並且快速的掌握管理重點,進而發揮電話行銷人員最大的潛能,為公司帶來更高的業績及豐厚的利潤。 本書特色本書提供豐富的電話行銷技巧與電話行銷團隊經營管理訣竅,並以大量的對話來表示,容易發揮應用,實用程度高。作者融合多年經驗,作品具說服力。本書內容豐富,淺白易懂,讀者容易理解與執行。

作者簡介

姚能筆

  國立台灣藝術大學畢業、國立政治大學EMBA。

  曾任廣告公司AE、報社記者、行銷員、電話行銷部及企業溝通部部門主管、公司發言人等職。現為行銷顧問公司負責人、元智/中原/文化大學、金融研訓院、中國生產力中心、中小企業協會、鼎新電腦--鼎新知識學院等機構之約聘講師;並於海峽兩岸從事Call Center營運顧問及教育訓練工作。

  教育訓練包括「電話行銷」、「電話客服」、「客戶關係管理」、「表演行銷」等系列課程。

電話行銷,輕鬆成交
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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