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電影○行銷

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電影○行銷
Product Code:
246064
Model:
9789574451739
Product by:
書林出版有限公司
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
34 Points
RM 43.80
RM 34.60
21%

Quantity:
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Product Information

ISBN: 9789574451739

出版日期: 2007-04-01

作者: 吳佳倫

裝訂: 平裝.單色印刷.0頁.

 

  【電影工場】書系是一套傳遞電影實務經驗的書。邀請台灣電影產業從業人員現身說法,分為導演、製片、行銷、影展、劇本……等主題,每本書都包含電影人的經驗、技術、範例、對談,是貼近本土經驗、提供實際觀點的一套電影工具書。

  做電影很少能靠運氣,而是在不斷演練和實踐的過程中,學到的歷練及養成的技巧和智慧。【電影工場】系列書,是電影人在演練與實踐後的經驗分享。

  行銷是一門科學,卻也是一種創意。只是行銷創意發揮的最終目的,不僅是在做出好玩、有趣的廣告,更重要的是要能達成品牌任務,還有銷售的任務。「電影○行銷」一書是行銷人吳佳倫從事行銷工作多年及研究電影行銷的觀察、紀錄與分享。同時,也企圖透過本書,對台灣仍堅持從事電影相關產業的人致敬!期待未來可以看到更多有趣、多元的電影行銷手法,以及更多精彩的好萊塢電影行銷手法在台灣呈現,更希望能見到漂亮的國片與藝術電影票房!

  (書末附贈光碟一片,內附2007年最新電影預告片、聯合行銷廣告實例電影網站部落格推薦)

適用對象

  電影、電視、廣告等影視相關工作人員,亦可作為大專院校電影及傳播系所相關課程教材。



作者簡介

吳佳倫

  工作經驗從十七歲開始,到現在至少超過十種,包括廣告公司剪報員、廣告公司秘書、出版社企畫專員、網路公司行銷、網路公司市場公關經理、電視公司企畫文案、廣告公司行銷總監,還開過咖啡館、成立行銷工作室、電影宣傳、大學講師、廣告公司行銷總監、行銷相關雜誌撰稿等等。至於行銷過的東西則包括:水、飲料、咖啡、衛生棉、啤酒、汽車、書籍、零食、語言、文字,當然還有電影。是引起廣泛迴響的紀錄片《無米樂》的幕後推手,並得過「金手指網路行銷金獎」及「e天下行銷王獎項」等行銷獎項。

電影○行銷
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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