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電子商務:雲端時代(第四版)

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電子商務:雲端時代(第四版)
Product Code:
483488
Model:
9789863478621
Product by:
碁峰
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
61 Points
RM 78.10
RM 61.70
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9789863478621

出版日期: 2015-12-16

作者: 劉文良

裝訂: 平裝.單色印刷.448頁.

 

淘寶跨國電商來襲!感性電商興起!網路生態再度改變!
第四版增加新的雲端商務元素,並進一步說明更新一代網路行銷手法。
  *最詳盡的觀念解析:完整、詳細說明電子商務的各個主題,透過詳實的解釋,讓讀者瞭解相關概念。
 
  *最完整的邏輯組織:所有主題皆依邏輯次序安排,形成一個組織嚴密的學習結構。

  *最紮實的理論介紹:網羅全球重要電子商務期刊與網站資料,並進一步分門別類規劃成14章,是目前台灣地區最紮實的電子商務書籍。

  *加人新一代電子商局思維:共享經濟、群眾募資平台、工業4.0、社群製造(Social Manufacturing)、紅色供應鏈、金融3.0、第三方支付、mPOS、顧客協同設計(Customer Co-design)。

  *加入新一代網路行銷思維:AIDMA→AIDEES→AISAS、全通路(omni channel)零售。

  *更新案例:亞馬遜「實體書店」、未來的工作是什麼、後起之秀Pazzo、負評網、momo跨入網路通路、麥當勞自動觸碰螢幕點餐機、C2C第三方支付服務商、Facebook影音廣告vs YouTube影音廣告、燦坤快3推「挑戰出價」服務。

  *加贈線上PDF電子書(TWE-Commerce安裝設定、TWE-Commerce進階設定與管理、TWE-Commerce網路商店經營)

電子商務:雲端時代(第四版)
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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