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零售4.0:零售革命,邁入虛實整合的全通路時代

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零售4.0:零售革命,邁入虛實整合的全通路時代
Product Code:
442030
Model:
9789863208372
Product by:
天下文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 70.30
RM 55.54
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Product Information

ISBN: 9789863208372

出版日期: 2015-09-30

作者: 王曉鋒,張永強,吳笑一

裝訂: 平裝.單色印刷.368頁.

 

  近年來,移動互聯網迅速發展。因此,如何面對經營與轉型困境,以及如何建立全通路零售模式,是零售企業最為關心的重要課題。

  本書闡述了建立全通路零售模式的三部曲,透過「尋找消費者」、「升級體驗」與「強化連結」,助推傳統零售成功走向無縫零售。

  .透過多通路與全通路的建立尋找消費者
  .利用大數據了解消費者潛在需求,升級個人化服務與體驗
  .藉由品牌文化與內容行銷強化與消費者間的連結

 

作者簡介
王曉鋒,張永強,吳笑一



作者簡介



王曉鋒


  上海六韜三略行銷咨詢機構創辦人,是資深零售連鎖品牌行銷專家。現任聯想零售執行委員會專家委員,上海九逸科技有限公司執行長,兼長三角中小型企業私人董事會教練、眾多專業財經雜誌撰稿人。被譽為既有實戰經驗,又有理論基礎的跨界行銷專家。

張永強

  上海六韜三略行銷諮詢機構專案總監。服務於零售連鎖企業、專注於零售連鎖領域,同時參與中國多家零售連鎖企業在行銷方面的諮詢專案,為其提供專業的解決方法。

吳笑一

  上海六韜三略行銷諮詢機構資深行銷顧問。擁有多年行銷諮詢經驗,致力於零售連鎖企業在通路、品牌以及傳播等策略執行方面的實戰與理論研究。

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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