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金蘋果銷售魔法

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金蘋果銷售魔法
Product Code:
187460
Model:
9861248188
Product by:
商周出版
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Product Information

ISBN: 9861248188

出版日期: 2007-02-11

作者: 西.艾倫森

裝訂: 平裝.單色印刷.224頁.

 

  經歷三次經濟不景氣和911恐怖攻擊事件後,全美知名主管人才招募及業務訓練專家凱西?艾倫森,成功地在業務領域屹立不搖。艾倫森藉由分享秘訣,讓人在不論景氣、企業實務或職場需求如何改變的情況下,一樣能對事業生涯感到滿意並覺得有保障,進而在全美各地培養出忠誠信徒。在《金蘋果銷售魔法》這本書中,艾倫森帶領大家回到以往路邊推銷蔬果的攤位,艾倫森就是在這裡,因為「初生之犢不畏虎」的勇氣使然,首度學到如何發現被別人忽略的價值,學會如何表達並提供這類價值,以創造顧客滿意度。 

  當年才八歲的艾倫森,在路邊叫賣奇形怪狀、顏色不均勻、被自家農場丟棄的蔬果——而且在雜貨店裡,這種蔬果也不會讓顧客感興趣——她開始了解與人建立有益關係、以別人感激之方式提供價值的重要原則。艾倫森以這些原則為基礎,成為替《柯夢波丹》(Cosmopolitan)、《職業婦女》(Working Woman)和《W》等雜誌,在全美各地成功推銷廣告業務的首批女性之一。後來,艾倫森開始自立門戶,創辦業務選手公司(Sales Athlete, Inc.)。身為業務訓練師及人才招募業者,艾倫森接受一千多家企業聘請,論壇公司(Tribune Company)、時代華納公司(Time Warner)和艾米斯廣播公司(Emmis Communications)都是她的客戶。《金蘋果銷售魔法》這本書詳述艾倫森一生學到的教訓,說明如何把未被人所知的價值,轉變成獲利的實質成效。這本內容簡單有趣、充滿寶貴見解的規則手冊,以九大必要訓示為主題,讓你在生活各層面獲致成功。

作者簡介

西.艾倫森(Kathy Aaronson)

  是業務健將公司(Sales Athlete, Inc.)的創辦人暨執行長,該公司在紐約和洛杉磯都設有據點,負責主管人才招募和推銷訓練。艾倫森為全美公認的主管業務專家,三十年來提供知名企業諮商服務,協助企業增加營收和市場占有率,同時也指導個人找出事業生涯的幸福與財富。艾倫森贏得無數獎項與榮譽,並名列全國女性企業家世紀名人堂(National Association of Women Business Owners Millennium Hall of Fame〔2000〕),公共電視台記錄片《人民的世紀》(The People’s Century)也特別報導過她。

金蘋果銷售魔法
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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