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金控行銷導論

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金控行銷導論
Product Code:
208028
Model:
9867263057
Product by:
秀威資訊
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
30 Points
RM 39.10
RM 30.89
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9867263057

出版日期: 2005-02-20

作者: 王言/著

裝訂: 平裝.單色印刷.209頁.

 

  近年來,在國內金融控股公司紛紛成立下,以理財規劃為主之金融多元化商品已為消費者需求之主流。以「單一窗口,一次購足」之理想,希望消費者對金融商品的需求能跳脫傳統觀念,以接受專業選購所需之各項金融商品之行銷方式,來滿足對其資金之投資獲利與保值安排。因此,「專業理財」一職成為目前金融產業,自整合後最熱門的行業。

  本著作謹就金融產品特質,行銷規劃以及業務人才培育進行探討與分析,以做為金控公司主管與金控業務從業人員提供行銷規劃以及自我成長之發展方向。金控的成功,在於行銷;行銷的成功,在於策略的設計與人才的訓練。撰寫本書的目的,在使業主認識金控商品的特質與行銷規劃的重點,亦使從業人員有一份期許與自我要求。

作者簡介

王言

  畢業於美國明尼蘇達大學(U of Minnesota)行銷學博士,曾任教於台北科技大學企管系、政治大學保險系、文化大學保險系。

  目前任教於實踐大學風險管理與保險學系(兼任副教授)、台灣證券交易所組長。

金控行銷導論
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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