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部落格行銷:百萬顧客同步發聲,開啟雙向溝通的新消費時代

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部落格行銷:百萬顧客同步發聲,開啟雙向溝通的新消費時代
Product Code:
246661
Model:
986157283X
Product by:
美商麥格羅‧希爾
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
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RM 46.90
RM 37.05
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Product Information

ISBN: 986157283X

出版日期: 2006-08-25

作者: 傑若米.萊特

譯者: 洪慧芳

裝訂: 平裝.單色印刷.0頁.

 

   善用部落格的威力改造事業

  商場上正發生巨大的轉變,顛覆了行銷、公關與顧客溝通的方式。如果不接納這股改變的風潮,讓競爭對手專美於前,就只能坐以待斃、自求多福了。不管你身處於哪個行業,部落格都是當前與未來成功的關鍵。

  不管你喜不喜歡,部落格都會改變你的事業,現在的問題並不是你「應該」設立部落格,而是你要「如何」投入及善用部落格,讓事業獲得最大的效用。本書將教你如何擬定部落格策略,如何推動部落格,不僅參與自己的部落格,也融入整體部落格文化。

  本書作者──部落格專業顧問傑洛米˙萊特將說明各類企業投入部落格的方式與緣由,剖析與顧客有效互動的策略。你可以了解,如何由顧客的真實回應中,規劃出全新的行銷策略、創新的產品巧思,以及全面改造事業的新概念。 《部落格行銷》一書內有許多實際的案例,說明如何利用部落格

  .延伸公司的品牌形象

  .營造優質的顧客經驗

  .提供有關企業與產品的實質回應

  .改造公司的營運方式

  .簡化多樣的專案管理任務

  .增加獲利

  如今網路上有上百萬個部落客,他們彼此交換公司、產品、趨勢的訊息,千萬別錯過這些精彩的對話!《部落格行銷》要告訴你,為什麼部落格是根據實際顧客回應及市場情報,研擬商業決策的最實惠工具。快搭上熱門的部落格列車吧!

作者簡介

傑若米.萊特(Jeremy Wright)

  是頂尖的部落格顧問,他所合作的客戶包括福特、微軟、eBay以及《商業週刊》。他已發表上百篇文章在各大刊物,以及在多場部落格研討會上演說。他開設的商務科技類部落格Ensight.org,每月吸引25萬以上的讀者瀏覽。當許多人還把部落格當成線上日記或日誌時,傑洛米.萊特就已發現,它對數位溝通世界有更深遠的影響。讀者很幸運能看到這本不唱高調的書,萊特在書中帶大家探索什麼是部落格,說明在日趨重要的網路世界中,如何讓部落格幫你更有效地推動事業。

譯者簡介

洪慧芳

  國立台灣大學國際企業學系畢業,美國伊利諾大學香檳分校MBA。曾任職於西門子公司與花旗銀行,目前為專職譯者,譯著包括《eBay網路拍賣實作手冊》、《主管大變身》、《網路拍賣也要做行銷》。

部落格行銷:百萬顧客同步發聲,開啟雙向溝通的新消費時代
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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