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運動廣告的感性訴求──消費者購買動機之研究以台北市為例

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運動廣告的感性訴求──消費者購買動機之研究以台北市為例
Product Code:
213564
Model:
9789862210246
Product by:
秀威資訊
Status:
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Delivery Fee:
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EM - RM 12.72
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Product Information

ISBN: 9789862210246

出版日期: 2008-06-01

作者: 翁睿忱

裝訂: 平裝.單色印刷.105頁.

 

  感性訴求廣告對消費者的影響,除廣告中所欲傳達的訊息、廣告結構、廣告的表現手法外,消費者觀看廣告後之情感反應也是一項重點。為了使廣告更有特色或更具說服力,廣告主要常使用以情感為訴求的廣告,使消費者情緒受到震撼,腦中產生渴望的念頭。

  本書旨在探討運動廣告中的「感性訴求」,對台北市消費者購買動機上的影響,及消費者背景資料之分佈。進而瞭解不同特性的消費族群對「感性訴求」的運動廣告在購買動機上所產生的差異。

運動廣告的感性訴求──消費者購買動機之研究以台北市為例
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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